locally marketing your KAYAKOMAT
you can influence your booking numbers
KAYAKOMAT HQ puts a lot of resources into marketing KAYAKOMAT at a central level, but of course also reaches out locally. For example, we create Google ads, Facebook ads, newsletters, collaborations and work with PR. However, you who live in the place where KAYAKOMAT is located have great opportunities to increase the number of bookings yourself by reaching out to potential customers locally. Below is some inspiration for who you can reach out to and how, as well as the importance of local partnerships.
MANY OPPORTUNITIES TO PADDLE!
It’s not just because a person is keen on kayaking/SUP that they book on KAYAKOMAT. Below is a list of occasions when it can come in handy. This is inspiration for both you and us how we can attract more visitors. It can be used, for example, when you write a Facebook post, talk to the media or want to take new marketing initiatives.
DATE
AFTER WORK
TRAINING
ENJOY NATURE
TEAM BUILDING EVENT
SPECIAL EVENTS
SPECIAL DAYS
SIGHTSEEING
CREATING MEMORIES
different channels to use
These are the channels you can use to reach out to the target audiences below with the right message
- Local tourist office
- Newsletter (contact us!)
- Own family, friends and acquaintances
- PR
- Local co-operation
- Local events
- Sign on the KAYAKOMAT
- Posters and brochures from KAYAKOMAT HQ
- Home page www.kayakomat.com
- Google, for example Google My Business
- Social media
different target groups to reach
Your rental customers will belong to many different target groups. Which ones are best suited to you?
- Friends
- Families
- By
- Kayak/SUP lovers
- People who own their own equipment but want to bring friends
- tourists
- Students
- Colleagues
- Personal trainers/exercise groups who want to do something new
- Active seniors
- Schools
match channel, audience and message!
Match your message and communication channel depending on who you are targeting. Here are some examples:
Target group: schools
Message: perfect as an activity for an outdoor day
Channel: direct contact with schools in the area, cooperation with sports federations
Target group: Couples
Message: Perfect as a memory-making or first date activity.
Channel: social media, local media/PR, collaborations
local & national collaborations
We can’t emphasise enough the opportunities offered by local partnerships! Local partnerships help you reach out with your message to new audiences.
You know the attractions, restaurants, organisations and events around you. Get in touch with them, they will feel selected and almost all of them will find KAYAKOMAT attractive. Think beforehand about the synergy that exists between you.
A restaurant is keen to welcome hungry paddlers, and your customers will want tips on good food nearby. A waterfront attraction might want to tell tourists to see it from the water. Think about discounts, events and social media when planning collaborations. For example, you could promote each other on social media or organise an event together.
As an operator, you are expected to contact the hotels, restaurants and other people you have in your neighbourhood to tell them about KAYAKOMAT and distribute promotional material. If you have ideas for more nationwide co-operation, please contact us.
We also have a number of key partnerships and discounts. Find out more about them here, so you know they exist and can help spread the word.
MORE TIPS
Below are some concrete tips on how to reach out to potential customers, as well as links to where you can read more about them.
ACTIVITY CALENDAR
The activity calendar shows you what you should do as an operator to promote yourself locally. It also contains images and examples of text you can use. Think about what more you can do, and what you have in your locality that you can promote or get involved in.
TOURIST OFFICE
To reach out to tourists, both domestic and foreign, the local or regional tourist office is a good channel. Make sure to get in touch with them as early as possible, leave leaflets, be featured on their website, invite staff to paddle with you, etc.
pr
Being visible in the media is a great way to get your message across in an inspiring and credible way. Remember that PR is newspapers, radio and TV. Find out more about what you can do on our PR page!
PEOPLE WALKING BY
Each KAYAKOMAT has an information sign. It includes a short description of what KAYAKOMAT is and a QR code.
When a customer scans the QR code, they are taken directly to a link on www.kayakomat.com where the particular KAYAKOMAT they are standing at is displayed. Is your KAYAKOMAT located away from a popular pedestrian walkway? Put up a sign pointing to the right direction!
LOCAL EVENT
Creating events in your locality is a good way to reach new visitors and to create content for e.g. Facebook or newsletters. It can be both regular events (e.g. Saturday paddling with coffee or single paddling on Fridays) and one off’s for holidays or similar.
Please let us know when you have events so we can publicise them on Facebook and in our newsletter.
Local activity plan
Fill in your local activity plan. By filling in our form with questions about who you intend to target, what channels you use, whether you intend to organise an event, etc., you can get your creativity going and make it easier to help you;
Here you will find the activity plan in Swedish, English, French & German.
