{"id":18089,"date":"2025-03-27T13:45:43","date_gmt":"2025-03-27T13:45:43","guid":{"rendered":"https:\/\/mykayakomat.com\/?p=18089"},"modified":"2026-02-20T14:37:34","modified_gmt":"2026-02-20T14:37:34","slug":"central-marketing-v2","status":"publish","type":"post","link":"https:\/\/mykayakomat.com\/da\/central-marketing-v2\/","title":{"rendered":"Central markedsf\u00f8ring"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"18089\" class=\"elementor elementor-18089\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68bb4c13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68bb4c13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f523469\" data-id=\"7f523469\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53476e95 elementor-widget elementor-widget-text-editor\" data-id=\"53476e95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>S\u00e5dan fungerer Kayakomat-marketing<\/b><\/h2><p><span style=\"font-weight: 400;\">Hos Kayakomat er markedsf\u00f8ring ikke kun reklame - det omfatter brand, teknologi, synlighed og kundeoplevelse. Sammen skaber de eftersp\u00f8rgsel og konverterer den til bookinger.<\/span><\/p><p><span style=\"font-weight: 400;\">Hos Kayakomat arbejder marketingteamet \u00e5ret rundt for at \u00f8ge synligheden, drive bookinger og st\u00f8tte din stations succes. Markedsf\u00f8ringsgebyret giver os mulighed for at k\u00f8re kampagner, opbygge partnerskaber, forbedre platformen og skabe v\u00e6rkt\u00f8jer, der gavner alle operat\u00f8rer effektivt.\u00a0<\/span><\/p><h3><strong>Hvem vi er<\/strong><\/h3><p><span style=\"font-weight: 400;\">Hos KAYAKOMAT er du ikke p\u00e5 egen h\u00e5nd, n\u00e5r det g\u00e6lder markedsf\u00f8ring - vores erfarne team er her for at hj\u00e6lpe. Med ekspertise inden for alle omr\u00e5der af markedsf\u00f8ring, fra digitale kampagner til traditionelle medier, arbejder vi strategisk med at skabe opm\u00e6rksomhed, drive bookinger og f\u00e5 KAYAKOMAT-brandet til at vokse p\u00e5 verdensplan.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dae7ee9 elementor-widget elementor-widget-gallery\" data-id=\"dae7ee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/02\/1-1-1.svg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"dae7ee9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEwNDksInVybCI6Imh0dHBzOlwvXC9teWtheWFrb21hdC5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAyXC8xLTEtMS5zdmciLCJzbGlkZXNob3ciOiJkYWU3ZWU5In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/02\/1-1-1.svg\" data-width=\"300\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/02\/2.svg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"dae7ee9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEwMzksInVybCI6Imh0dHBzOlwvXC9teWtheWFrb21hdC5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAyXC8yLnN2ZyIsInNsaWRlc2hvdyI6ImRhZTdlZTkifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/02\/2.svg\" data-width=\"300\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/02\/3-1.svg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"dae7ee9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEwNDgsInVybCI6Imh0dHBzOlwvXC9teWtheWFrb21hdC5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAyXC8zLTEuc3ZnIiwic2xpZGVzaG93IjoiZGFlN2VlOSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/02\/3-1.svg\" data-width=\"300\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-666a9e9 elementor-widget elementor-widget-text-editor\" data-id=\"666a9e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Hvad vi g\u00f8r<\/strong><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Forbedringer af platform og synlighed <\/b><span style=\"font-weight: 400;\">Vi forbedrer l\u00f8bende Kayakomats hjemmeside, bookingflow, s\u00f8gesynlighed (SEO) og pr\u00e6sentation af stationer for at g\u00f8re det lettere for kunderne at finde dit sted og gennemf\u00f8re en booking, hvilket \u00f8ger konverteringen p\u00e5 tv\u00e6rs af alle stationer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Online-annoncering (Google &amp; META). <\/b><span style=\"font-weight: 400;\">Vi k\u00f8rer betalte reklamekampagner rettet mod omr\u00e5derne omkring dine stationer for at \u00f8ge kendskabet og skabe bookinger. Disse kampagner optimeres l\u00f8bende i l\u00f8bet af s\u00e6sonen for at maksimere resultaterne.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>PR og influencer-marketing. <\/b><span style=\"font-weight: 400;\">Vi samarbejder med influencere, journalister og medieplatforme for at skabe synlighed, opbygge tillid og tiltr\u00e6kke nye kunder, is\u00e6r i nye regioner, hvor kendskabet stadig vokser.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strategiske partnerskaber. <\/b><span style=\"font-weight: 400;\">Vi udvikler partnerskaber med turistorganisationer, brands og lokale eller nationale netv\u00e6rk, der hj\u00e6lper med at f\u00e5 flere padlere til Kayakomat-steder.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sociale medier og indhold. <\/b><span style=\"font-weight: 400;\">Vi skaber engagerende indhold p\u00e5 tv\u00e6rs af vores kanaler for at inspirere kunder, fremvise padleoplevelser og holde Kayakomat top-of-mind, n\u00e5r folk planl\u00e6gger aktiviteter.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand- og marketingmaterialer. <\/b><span style=\"font-weight: 400;\">Vi udvikler professionel branding, grafik og brugsklare skabeloner, som du kan f\u00e5 adgang til i MyKayakomat til dine egne markedsf\u00f8ringsaktiviteter. Det g\u00f8r det lettere for dig at komme i gang og hj\u00e6lper med at holde brandet sammenh\u00e6ngende.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Support og coaching af operat\u00f8rer. <\/b><span style=\"font-weight: 400;\">Mens Mykayakomat er din vigtigste h\u00e5ndbog og v\u00e6rkt\u00f8jskasse, st\u00f8tter vi dig ogs\u00e5 med 1:1 tr\u00e6ningsm\u00f8der, st\u00f8tte gennem hele s\u00e6sonen og regelm\u00e6ssige nyhedsbreve. Vi er ogs\u00e5 v\u00e6rt for Digital Meet, s\u00e5 du kan dele dine erfaringer og l\u00e6re af hinanden.<\/span><\/li><\/ul><h2><b>Din rolle: Lokal markedsf\u00f8ring er vigtig<\/b><\/h2><p><span style=\"font-weight: 400;\">HQ-marketing skaber opm\u00e6rksomhed p\u00e5 nationalt og regionalt niveau. Men kunderne v\u00e6lger stadig en bestemt station, og den lokale synlighed spiller en stor rolle i den beslutning. Operat\u00f8rer, der aktivt promoverer deres station lokalt, opn\u00e5r typisk betydeligt bedre resultater.<\/span><\/p><p><span style=\"font-weight: 400;\">Lokal markedsf\u00f8ring kan omfatte:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partnerskaber med campingpladser, hoteller og turistkontorer<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aktivitet p\u00e5 lokale sociale medier<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flyers og plakater i omr\u00e5det<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lokale samarbejder og events<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement i samfundet<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sm\u00e5 lokale reklamekampagner<br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">T\u00e6nk p\u00e5 det som et partnerskab: Vi leverer v\u00e6rkt\u00f8jer, materialer og vejledning for at st\u00f8tte dig, da lokalt engagement har stor indflydelse p\u00e5, hvor stor en del af eftersp\u00f8rgslen din station fanger.<\/span><\/p><p><span style=\"font-weight: 400;\"><b>Kunder kan opdage Kayakomat gennem national markedsf\u00f8ring eller din lokale tilstedev\u00e6relse, men de bedste resultater opn\u00e5s, n\u00e5r begge fungerer sammen.<\/b><br \/><b>Vi skaber kendskab, tillid og bookinger p\u00e5 tv\u00e6rs af netv\u00e6rket, mens din lokale aktivitet hj\u00e6lper kunderne med at v\u00e6lge din station. Sammen vokser vi st\u00e6rkere; og vi er her for at st\u00f8tte dig undervejs.<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-63f7d6a e-flex e-con-boxed e-con e-parent\" data-id=\"63f7d6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a7855 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"57a7855\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;center&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"91912277\" aria-label=\"Pesta\u00f1as. Abre elementos con Intro o Espacio, ci\u00e9rralos con Escape y navega con las fechas.\" data-no-translation-aria-label=\"\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-919122771\" data-tab-title-id=\"e-n-tab-title-919122771\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-919122771\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tMarkedsf\u00f8ringsplan 2026\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-919122771\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-919122771\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-63138f3 e-con-full e-flex e-con e-child\" data-id=\"63138f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-565d71b e-con-full e-flex e-con e-child\" data-id=\"565d71b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5270c elementor-widget elementor-widget-heading\" data-id=\"ef5270c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Marts<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25fc6c7 elementor-widget elementor-widget-text-editor\" data-id=\"25fc6c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Hvad vi g\u00f8r<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc2c58 elementor-widget elementor-widget-bdt-accordion\" data-id=\"8fc2c58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-container\">\n\t\t\t<div id=\"bdt-ep-accordion-8fc2c58\" class=\"bdt-ep-accordion bdt-accordion\" data-bdt-accordion=\"{&quot;collapsible&quot;:true,&quot;multiple&quot;:false,&quot;animation&quot;:true,&quot;transition&quot;:&quot;ease-in-out&quot;,&quot;duration&quot;:200}\" \t\tdata-settings=\"{&quot;id&quot;:&quot;bdt-ep-accordion-8fc2c58&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;activeScrollspy&quot;:null,&quot;hashTopOffset&quot;:false,&quot;hashScrollspyTime&quot;:false,&quot;closeAllItemsOnMobile&quot;:false}\">\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"bdt-ep-accordion-preparing-for-the-season\"\n\t\t\t\t\t\t\tdata-accordion-index=\"0\" data-title=\"preparing-for-the-season\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-flex-inline bdt-flex-middle\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tForberedelse til s\u00e6sonen\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forberedelse af kampagner<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vores team planl\u00e6gger den s\u00e6sonbestemte reklamestrategi, definerer m\u00e5lgrupper, budgetter og kampagnestrukturer for at sikre en st\u00e6rk start p\u00e5 s\u00e6sonen.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forberedelse af partnerskaber<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vi indleder diskussioner og forhandlinger med turistorganisationer, brands og potentielle partnere for at sikre samarbejde i de kommende m\u00e5neder.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Markedsf\u00f8ringsstrategi f\u00f8r lancering<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u00a0Vi analyserer data fra tidligere s\u00e6soner, identificerer v\u00e6kstmuligheder og tilpasser markedsf\u00f8ringsprioriteter til forretningsm\u00e5l for at maksimere bookingpotentialet.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f4c310 e-con-full e-flex e-con e-child\" data-id=\"9f4c310\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f101a elementor-widget elementor-widget-heading\" data-id=\"d8f101a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">April<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8358d76 elementor-widget elementor-widget-text-editor\" data-id=\"8358d76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Hvad vi g\u00f8r<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b45bb elementor-widget elementor-widget-bdt-accordion\" data-id=\"23b45bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-container\">\n\t\t\t<div id=\"bdt-ep-accordion-23b45bb\" class=\"bdt-ep-accordion bdt-accordion\" data-bdt-accordion=\"{&quot;collapsible&quot;:true,&quot;multiple&quot;:false,&quot;animation&quot;:true,&quot;transition&quot;:&quot;ease-in-out&quot;,&quot;duration&quot;:200}\" \t\tdata-settings=\"{&quot;id&quot;:&quot;bdt-ep-accordion-23b45bb&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;activeScrollspy&quot;:null,&quot;hashTopOffset&quot;:false,&quot;hashScrollspyTime&quot;:false,&quot;closeAllItemsOnMobile&quot;:false}\">\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"bdt-ep-accordion-build-momentum\"\n\t\t\t\t\t\t\tdata-accordion-index=\"0\" data-title=\"build-momentum\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-flex-inline bdt-flex-middle\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tOpbyg momentum\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partnerskabsaftaler\u00a0<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vi f\u00e6rdigg\u00f8r aftaler med partnere og forbereder f\u00e6lles aktiveringer, som g\u00e5r i luften i l\u00f8bet af s\u00e6sonen.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ops\u00e6tning af kampagne<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vores team forbereder Google- og META-kampagner, herunder reklamer, m\u00e5lretning, sporing og teknisk ops\u00e6tning for at sikre en problemfri lancering i maj.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tilbyder markedsf\u00f8ringspakker\u00a0<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vi leverer f\u00e6rdige marketingmaterialer, herunder brochurer og plakater, som du kan bestille gratis til at promovere din station lokalt.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-780fc69 e-con-full e-flex e-con e-child\" data-id=\"780fc69\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2892a elementor-widget elementor-widget-heading\" data-id=\"cc2892a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Maj<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645760a elementor-widget elementor-widget-text-editor\" data-id=\"645760a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Hvad vi g\u00f8r<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1117e69 elementor-widget elementor-widget-bdt-accordion\" data-id=\"1117e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-container\">\n\t\t\t<div id=\"bdt-ep-accordion-1117e69\" class=\"bdt-ep-accordion bdt-accordion\" data-bdt-accordion=\"{&quot;collapsible&quot;:true,&quot;multiple&quot;:false,&quot;animation&quot;:true,&quot;transition&quot;:&quot;ease-in-out&quot;,&quot;duration&quot;:200}\" \t\tdata-settings=\"{&quot;id&quot;:&quot;bdt-ep-accordion-1117e69&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;activeScrollspy&quot;:null,&quot;hashTopOffset&quot;:false,&quot;hashScrollspyTime&quot;:false,&quot;closeAllItemsOnMobile&quot;:false}\">\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"bdt-ep-accordion-season-launch\"\n\t\t\t\t\t\t\tdata-accordion-index=\"0\" data-title=\"season-launch\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-flex-inline bdt-flex-middle\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tS\u00e6sonstart\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lancering af Google-kampagner<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">S\u00f8ge- og performancekampagner g\u00e5r live for at fange eftersp\u00f8rgslen fra kunder, der aktivt leder efter aktiviteter og udend\u00f8rsoplevelser.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lancering af META-kampagner\u00a0<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Kampagner p\u00e5 de sociale medier lanceres for at skabe opm\u00e6rksomhed, inspirere kunder og drive trafik til bookinger.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partnerskabsaktiveringer<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Samarbejde med partnere begynder at skabe synlighed gennem deres kanaler og netv\u00e6rk.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b5ea0b e-con-full e-flex e-con e-child\" data-id=\"7b5ea0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f256d9 elementor-widget elementor-widget-heading\" data-id=\"9f256d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Juni<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-511ab13 elementor-widget elementor-widget-text-editor\" data-id=\"511ab13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Hvad vi g\u00f8r<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b975c67 elementor-widget elementor-widget-bdt-accordion\" data-id=\"b975c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-container\">\n\t\t\t<div id=\"bdt-ep-accordion-b975c67\" class=\"bdt-ep-accordion bdt-accordion\" data-bdt-accordion=\"{&quot;collapsible&quot;:true,&quot;multiple&quot;:false,&quot;animation&quot;:true,&quot;transition&quot;:&quot;ease-in-out&quot;,&quot;duration&quot;:200}\" \t\tdata-settings=\"{&quot;id&quot;:&quot;bdt-ep-accordion-b975c67&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;activeScrollspy&quot;:null,&quot;hashTopOffset&quot;:false,&quot;hashScrollspyTime&quot;:false,&quot;closeAllItemsOnMobile&quot;:false}\">\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"bdt-ep-accordion-boost-visibility\"\n\t\t\t\t\t\t\tdata-accordion-index=\"0\" data-title=\"boost-visibility\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-flex-inline bdt-flex-middle\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u00d8g synligheden\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Samarbejde med influencere<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vi arbejder med influencere og indholdsskabere for at vise \u00e6gte padleoplevelser og n\u00e5 ud til nye m\u00e5lgrupper.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimering af kampagner<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u00a0Vi overv\u00e5ger resultaterne dagligt og justerer kampagner, budgetter og m\u00e5lretning for at forbedre resultaterne.<\/span><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16ea36a e-con-full e-flex e-con e-child\" data-id=\"16ea36a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53c1d97 elementor-widget elementor-widget-heading\" data-id=\"53c1d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Juli<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ab1503 elementor-widget elementor-widget-text-editor\" data-id=\"9ab1503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Hvad vi g\u00f8r<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c07be8 elementor-widget elementor-widget-bdt-accordion\" data-id=\"4c07be8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-container\">\n\t\t\t<div id=\"bdt-ep-accordion-4c07be8\" class=\"bdt-ep-accordion bdt-accordion\" data-bdt-accordion=\"{&quot;collapsible&quot;:true,&quot;multiple&quot;:false,&quot;animation&quot;:true,&quot;transition&quot;:&quot;ease-in-out&quot;,&quot;duration&quot;:200}\" \t\tdata-settings=\"{&quot;id&quot;:&quot;bdt-ep-accordion-4c07be8&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;activeScrollspy&quot;:null,&quot;hashTopOffset&quot;:false,&quot;hashScrollspyTime&quot;:false,&quot;closeAllItemsOnMobile&quot;:false}\">\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"bdt-ep-accordion-high-season\"\n\t\t\t\t\t\t\tdata-accordion-index=\"0\" data-title=\"high-season\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-flex-inline bdt-flex-middle\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tH\u00f8js\u00e6son\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fortsat annoncering\u00a0<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Reklamekampagnerne er fortsat aktive p\u00e5 tv\u00e6rs af kanaler for at opretholde en st\u00e6rk synlighed i den travleste periode.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencer-indhold<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Nyt indhold fra samarbejder forts\u00e6tter med at skabe opm\u00e6rksomhed og engagement p\u00e5 tv\u00e6rs af platforme.<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kampagneoptimering baseret p\u00e5 pr\u00e6stationsdata<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vi finpudser kampagner ved hj\u00e6lp af dataindsigt i realtid for at forbedre effektiviteten og bookingresultaterne.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47ed1d0 e-con-full e-flex e-con e-child\" data-id=\"47ed1d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f062b2 elementor-widget elementor-widget-heading\" data-id=\"7f062b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">August<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738e57c elementor-widget elementor-widget-text-editor\" data-id=\"738e57c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Hvad vi g\u00f8r<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27fe57b elementor-widget elementor-widget-bdt-accordion\" data-id=\"27fe57b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-container\">\n\t\t\t<div id=\"bdt-ep-accordion-27fe57b\" class=\"bdt-ep-accordion bdt-accordion\" data-bdt-accordion=\"{&quot;collapsible&quot;:true,&quot;multiple&quot;:false,&quot;animation&quot;:true,&quot;transition&quot;:&quot;ease-in-out&quot;,&quot;duration&quot;:200}\" \t\tdata-settings=\"{&quot;id&quot;:&quot;bdt-ep-accordion-27fe57b&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;activeScrollspy&quot;:null,&quot;hashTopOffset&quot;:false,&quot;hashScrollspyTime&quot;:false,&quot;closeAllItemsOnMobile&quot;:false}\">\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"bdt-ep-accordion-extend-season\"\n\t\t\t\t\t\t\tdata-accordion-index=\"0\" data-title=\"extend-season\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-flex-inline bdt-flex-middle\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tForl\u00e6ng s\u00e6sonen\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><span style=\"font-weight: 400;\">M\u00e5lrettet kampagne mod lokale m\u00e5lgrupper<\/span><\/p><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vi justerer budskaberne, s\u00e5 de fokuserer mere p\u00e5 kunder i n\u00e6rheden, beboere og padlere i den sene del af s\u00e6sonen.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Markedsf\u00f8ring af brugte kajakker\u00a0<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vi underst\u00f8tter synligheden af kajaksalget i slutningen af s\u00e6sonen gennem markedsf\u00f8ringskanaler og -kampagner.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c857a elementor-widget elementor-widget-text-editor\" data-id=\"d0c857a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Bem\u00e6rk venligst:<\/strong> Fordi markederne er forskellige i modenhed og kundeadf\u00e6rd, er vores markedsf\u00f8ringsaktiviteter og kanalfokus tilpasset pr. land og region i stedet for at v\u00e6re identiske overalt. Vi tilpasser os ogs\u00e5 til s\u00e6sonudsving.  Ovenst\u00e5ende er et forenklet resum\u00e9.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342cd49 elementor-widget elementor-widget-text-editor\" data-id=\"342cd49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Hold dig opdateret!<\/strong><\/h2><p>Vi sender et m\u00e5nedligt nyhedsbrev for at holde dig opdateret om vores seneste tiltag og initiativer. S\u00f8rg for at tjekke det ud, s\u00e5 du ikke g\u00e5r glip af noget! Du bliver automatisk tilf\u00f8jet til vores nyhedsbrev, men hvis du ikke modtager det, s\u00e5 kontakt os.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7fdbc elementor-align-left elementor-widget elementor-widget-button\" data-id=\"1b7fdbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/mykayakomat.com\/da\/newsletter-archive\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Seneste nyhedsbreve<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a777d6 elementor-widget elementor-widget-text-editor\" data-id=\"6a777d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><h2><strong>Tag kontakt til os<\/strong><\/h2><p>Vi er her for at hj\u00e6lpe dig med din lokale markedsf\u00f8ring, og vi er altid \u00e5bne for feedback. Kontakt os p\u00e5 marketing@kayakomat.com eller g\u00e5 til vores kontaktformular.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-847c664 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"847c664\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/kayakomat.freshdesk.com\/support\/tickets\/new\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">G\u00e5 til kontaktformular<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>P\u00e5 KAYAKOMATs hovedkontor arbejder vores marketingteam h\u00e5rdt p\u00e5 at k\u00f8re kampagner - b\u00e5de online og offline - for at st\u00f8tte vores operat\u00f8rer, udvikle KAYAKOMAT-brandet og skabe flere bookinger.<\/p>","protected":false},"author":3413,"featured_media":15551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[91,100],"class_list":["post-18089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-category-page","tag-marketing-main-menu"],"_links":{"self":[{"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/posts\/18089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/users\/3413"}],"replies":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/comments?post=18089"}],"version-history":[{"count":25,"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/posts\/18089\/revisions"}],"predecessor-version":[{"id":21053,"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/posts\/18089\/revisions\/21053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/media\/15551"}],"wp:attachment":[{"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/media?parent=18089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/categories?post=18089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/tags?post=18089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}