{"id":21812,"date":"2026-08-05T07:55:25","date_gmt":"2026-08-05T07:55:25","guid":{"rendered":"https:\/\/mykayakomat.com\/?p=21812"},"modified":"2026-08-12T11:34:37","modified_gmt":"2026-08-12T11:34:37","slug":"ai-guidelines","status":"publish","type":"post","link":"https:\/\/mykayakomat.com\/da\/ai-guidelines\/","title":{"rendered":"AI-retningslinjer"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"21812\" class=\"elementor elementor-21812\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-599fe9b6 e-flex e-con-boxed e-con e-parent\" data-id=\"599fe9b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bbf0c0d elementor-widget elementor-widget-heading\" data-id=\"2bbf0c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Give AI enough context<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48bfe10c elementor-widget elementor-widget-text-editor\" data-id=\"48bfe10c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A brief note: AI-generated images should not be used on Google Business Profile, whether for photos, updates, or any other type of content. They can, however, be used for social media content where appropriate.<\/p><p>When using AI-generated images for social media, it is important to provide clear and specific instructions to ensure the output aligns with the Kayakomat brand.<\/p><p><b>DON\u2019T<\/b><span style=\"font-weight: 400;\">: <\/span><i><span style=\"font-weight: 400;\">\u201cCreate a giveaway post for my self-service kayak company. Win two hours of paddleboarding in Bordeaux. Feature people kayaking in a realistic style.\u201d<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">This prompt leaves too much room for interpretation. AI may use:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorrect colours or typography<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The wrong kayak or SUP models<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorrectly coloured or missing life jackets<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The wrong logo or logo placement<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A visual style that does not match Kayakomat<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>DO<\/b><span style=\"font-weight: 400;\">: <\/span><i><span style=\"font-weight: 400;\">\u201cCreate an Instagram giveaway post for Kayakomat Bordeaux promoting two free hours of paddleboarding. The target audience is local adults, couples, and families looking for an outdoor activity. Use the attached Kayakomat brand guidelines, logo, and previous social media posts as references. Match the brand colours, typography, and visual style. Show the correct SUP models and ensure everyone is wearing the correct life jackets. Keep the design modern, energetic, friendly, and easy to understand. Include the call-to-action: \u2018Like this post and share it to enter.\u201d<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Tell AI what you want to create, who it&#8217;s for, how it should look, and provide brand references. The more context you give, the better the output: <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9068411 elementor-widget elementor-widget-image\" data-id=\"9068411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/08\/Example_AI.jpg\" class=\"attachment-large size-large wp-image-21831\" alt=\"\" srcset=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/08\/Example_AI.jpg 970w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/08\/Example_AI-300x195.jpg 300w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/08\/Example_AI-768x499.jpg 768w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/08\/Example_AI-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df5f21 elementor-widget elementor-widget-text-editor\" data-id=\"8df5f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Tell AI what you want to create, who it&#8217;s for, how it should look, and provide brand references. The more context you give, the better the output. To create an effective AI prompt, include these six key elements:<\/span><\/p><ul><li><span style=\"font-weight: 400;\"><strong>Goal<\/strong>: What should the AI create?<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Context<\/strong>: What is the campaign or task about?<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Brand<\/strong>: Which brand guidelines should the AI follow?<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Audience<\/strong>: Who is the target audience?<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Examples<\/strong>: What references or examples should the AI use?<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Style<\/strong>: What tone, look, and feel should the final result have?<\/span><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e7dc6 elementor-widget elementor-widget-heading\" data-id=\"05e7dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Attach relevant examples whenever possible<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a267405 elementor-widget elementor-widget-text-editor\" data-id=\"a267405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AI does not automatically know the Kayakomat brand. Include relevant files, logos, and pictures with your prompt. AI performs better when it can learn from examples.<\/span><\/p><p><b>Helpful Kayakomat resources<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/mykayakomat.com\/da\/brand-guidelines\/\">Retningslinjer for brandet<\/a><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/mykayakomat.com\/da\/brand-assets\/\">Brand-aktiver<\/a><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/mykayakomat.com\/da\/branded-templates\/\">Branded templates<\/a><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Previous examples: MyKayakomat or the Kayakomat Instagram page<\/span><\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f656ed elementor-widget elementor-widget-heading\" data-id=\"2f656ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Always review generated content before publishing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83dae30 elementor-widget elementor-widget-text-editor\" data-id=\"83dae30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Use the checklist below to verify that your visuals, copy, and branding meet Kayakomat standards:<\/p><div><strong>1. Logo<\/strong><br \/>Is the correct Kayakomat logo used and placed correctly?<br \/>\u2610 Check that the official logo is used.<br \/>\u2610 Ensure the size, placement, and spacing follow the brand guidelines.<\/div><div>\u00a0<\/div><div><strong>2. Colours<\/strong><br \/>Do the colours match the Kayakomat brand?<br \/>\u2610 Verify that the correct brand colour palette is used consistently.<\/div><div>\u00a0<\/div><div><strong>3. Typography<\/strong><br \/>Does the font match the Kayakomat style?<br \/>\u2610 Confirm that the approved fonts and text hierarchy follow the brand guidelines.<\/div><div>\u00a0<\/div><div><strong>4. Kayaks &amp; SUPs<\/strong><br \/>Are the correct models and colours shown?<br \/>\u2610 Ensure that the featured kayaks and stand-up paddleboards are accurate and use the correct colour variants.<\/div><div>\u00a0<\/div><div><strong>5. Life Jackets<\/strong><br \/>Is everyone wearing the correct life jacket and are the colours correct?<br \/>\u2610 Verify that all people shown are wearing approved Kayakomat life jackets in the correct colours.<\/div><div>\u00a0<\/div><div><strong>6. Brand Identity<\/strong><br \/>Does the design look and feel like Kayakomat?<br \/>\u2610 Review the overall visual identity to ensure it reflects the Kayakomat brand.<\/div><div>\u00a0<\/div><div><strong>7. Tone of Voice<\/strong><br \/>Is the copy friendly, authentic, inspiring, and easy to understand?<br \/>\u2610 Check that the messaging aligns with Kayakomat&#8217;s tone of voice.<\/div><div>\u00a0<\/div><div><strong>8. Local Relevance<\/strong><br \/>Does the content fit your location, audience, and campaign?<br \/>\u2610 Make sure the content is tailored to the correct market and target audience.<\/div><div>\u00a0<\/div><div><strong>9. Accuracy<\/strong><br \/>Are all prices, dates, locations, links, and calls-to-action correct?<br \/>\u2610 Verify that all factual information is accurate and up to date.<\/div><div>\u00a0<\/div><div><strong>10. Image Quality<\/strong><br \/>Are there any distorted people, objects, logos, or text?<br \/>\u2610 Inspect the final image for visual errors, distortions, or AI-generated artifacts before publishing.<\/div><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc9078 elementor-widget elementor-widget-heading\" data-id=\"6bc9078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Two last tips<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1117b7 elementor-widget elementor-widget-text-editor\" data-id=\"b1117b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>1. Don&#8217;t expect the perfect result on the first try. Ask AI to improve the result.<\/b><\/p>\n<p>For example:<\/p>\n<ul>\n<li>&#8220;Use less text.&#8221;<\/li>\n<li>&#8220;Change the background.&#8221;<\/li>\n<li>&#8220;Make it more suitable for families.&#8221;<\/li>\n<li>&#8220;Generate three different versions.&#8221;<\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<p><b>2. The best results usually come after a few small improvements.<\/b><\/p>\n<p><\/p>\n<p>Make use of our current ready made templates in Canva.&nbsp;<\/p><p>We have made these for you to make it easy, so you don&#8217; need to start from scratch or ask AI to start from scratch. With just a few easy clicks you can customize these to your relevant location, event etc.&nbsp; If you still want to use AI; have them uploaded there as a starting point so that AI can better follow our guideliens<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-512168b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"512168b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/mykayakomat.com\/da\/branded-templates\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Skabeloner til markedsf\u00f8ring<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>AI tools such as ChatGPT, Gemini, and Claude can help you create social media posts, marketing copy, images, presentations, and more. The quality of the result depends on the quality of your instructions. Think of AI as a designer who has never worked with Kayakomat before. Use this guide as a quick reference when creating content for your Kayakomat station.<\/p>","protected":false},"author":3741,"featured_media":15557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[97],"class_list":["post-21812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-resources"],"_links":{"self":[{"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/posts\/21812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/users\/3741"}],"replies":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/comments?post=21812"}],"version-history":[{"count":11,"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/posts\/21812\/revisions"}],"predecessor-version":[{"id":21860,"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/posts\/21812\/revisions\/21860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/media\/15557"}],"wp:attachment":[{"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/media?parent=21812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/categories?post=21812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mykayakomat.com\/da\/wp-json\/wp\/v2\/tags?post=21812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}