{"id":17900,"date":"2025-03-21T10:45:23","date_gmt":"2025-03-21T10:45:23","guid":{"rendered":"https:\/\/mykayakomat.com\/?p=17900"},"modified":"2026-03-09T19:21:39","modified_gmt":"2026-03-09T19:21:39","slug":"marketing-checklist","status":"publish","type":"post","link":"https:\/\/mykayakomat.com\/de\/marketing-checklist\/","title":{"rendered":"Marketing-Checkliste"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17900\" class=\"elementor elementor-17900\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-599fe9b6 e-flex e-con-boxed e-con e-parent\" data-id=\"599fe9b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48bfe10c elementor-widget elementor-widget-text-editor\" data-id=\"48bfe10c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"384\" data-end=\"580\">Bist du bereit, dein lokales Marketing in dieser Saison zu verst\u00e4rken? Wir haben eine <strong data-start=\"457\" data-end=\"494\">umfassende Marketing-Checkliste<\/strong> verfasst, um dir bei der Planung und Durchf\u00fchrung eines erfolgreichen lokalen Marketings zu helfen.<\/p><p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">In dieser Liste siehst du, welche Aufgaben obligatorisch sind, welche empfohlen werden und welche zus\u00e4tzlichen M\u00f6glichkeiten es f\u00fcr diejenigen gibt, die sich besonders engagieren m\u00f6chten.\u00a0<\/span><\/p><p>Du findest auch n\u00fctzliche Links, wo du mehr dar\u00fcber lesen kannst.\u00a0<\/p><p data-start=\"384\" data-end=\"580\">Wir haben gesehen, dass \u00fcber 100 Betreiber ihre Stationen vermarkten. Es ist ganz klar, dass Betreiber, die viele dieser Aufgaben erledigen, mehr Buchungen erhalten als diejenigen, die nicht aktiv sind.<\/p><p data-start=\"582\" data-end=\"763\">Wir empfehlen, diese Marketing-Checkliste mit den Inhalten aus deinem lokalen Marketingplan (siehe \u201eStart-up-E-Mail\u201c) zu erg\u00e4nzen. Weitere Tipps findest du in <a href=\"https:\/\/mykayakomat.com\/de\/aktivitetskalender\/\" target=\"_blank\" rel=\"noopener\">unserem Marketingkalender.\u00a0<\/a><\/p><p data-start=\"582\" data-end=\"763\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40068b9 e-flex e-con-boxed e-con e-parent\" data-id=\"40068b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9f5a6 elementor-widget elementor-widget-heading\" data-id=\"1f9f5a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Liste herunterladen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b99ed81 e-grid e-con-full e-con e-parent\" data-id=\"b99ed81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7b773 elementor-widget elementor-widget-text-editor\" data-id=\"8f7b773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Fertig zum Drucken\u00a0<\/strong><\/p><p>Hier findest du eine ausdruckbare und visuell ansprechende Checkliste. Du findest eine Seite mit Aufgaben, die du erledigen kannst, um deine Online-Pr\u00e4senz zu st\u00e4rken, eine f\u00fcr soziale Medien usw.  Drucke sie aus und beginne mit der Vermarktung deiner Station!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d0bf1 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"b3d0bf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/drive.google.com\/drive\/u\/0\/folders\/11ReF-7hXvdH1kF44SgAy0QrAS2ZIjxi6\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Hier herunterladen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ep-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/drive.google.com\\\/drive\\\/u\\\/0\\\/folders\\\/11ReF-7hXvdH1kF44SgAy0QrAS2ZIjxi6&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"bdt-element-link elementor-element elementor-element-45a4723 elementor-widget elementor-widget-image\" data-id=\"45a4723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"383\" height=\"478\" src=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2025\/03\/Skarmavbild-2025-03-21-kl.-11.41.00.png\" class=\"attachment-full size-full wp-image-17903\" alt=\"\" srcset=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2025\/03\/Skarmavbild-2025-03-21-kl.-11.41.00.png 383w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2025\/03\/Skarmavbild-2025-03-21-kl.-11.41.00-240x300.png 240w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2025\/03\/Skarmavbild-2025-03-21-kl.-11.41.00-10x12.png 10w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ad63f0f e-flex e-con-boxed e-con e-parent\" data-id=\"5ad63f0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-793391c e-grid e-con-full e-con e-parent\" data-id=\"793391c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Auf dieser Seite findest du eine umfassende Checkliste, die du sowohl zu Beginn als auch w\u00e4hrend der Saison verwenden kannst. Hier erf\u00e4hrst du, was du wann tun musst, und findest n\u00fctzliche Links zu weiteren Informationen.<\/p>","protected":false},"author":3494,"featured_media":15578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[91,100],"class_list":["post-17900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-category-page","tag-marketing-main-menu"],"_links":{"self":[{"href":"https:\/\/mykayakomat.com\/de\/wp-json\/wp\/v2\/posts\/17900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mykayakomat.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mykayakomat.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/de\/wp-json\/wp\/v2\/users\/3494"}],"replies":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/de\/wp-json\/wp\/v2\/comments?post=17900"}],"version-history":[{"count":25,"href":"https:\/\/mykayakomat.com\/de\/wp-json\/wp\/v2\/posts\/17900\/revisions"}],"predecessor-version":[{"id":21228,"href":"https:\/\/mykayakomat.com\/de\/wp-json\/wp\/v2\/posts\/17900\/revisions\/21228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/de\/wp-json\/wp\/v2\/media\/15578"}],"wp:attachment":[{"href":"https:\/\/mykayakomat.com\/de\/wp-json\/wp\/v2\/media?parent=17900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mykayakomat.com\/de\/wp-json\/wp\/v2\/categories?post=17900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mykayakomat.com\/de\/wp-json\/wp\/v2\/tags?post=17900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}