{"id":16834,"date":"2022-01-04T15:52:59","date_gmt":"2022-01-04T15:52:59","guid":{"rendered":"https:\/\/mykayakomat.com\/?p=16834"},"modified":"2025-02-05T21:54:04","modified_gmt":"2025-02-05T21:54:04","slug":"marketing-resources","status":"publish","type":"post","link":"https:\/\/mykayakomat.com\/es\/marketing-resources\/","title":{"rendered":"Recursos de marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"16834\" class=\"elementor elementor-16834\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce40854 e-flex e-con-boxed e-con e-parent\" data-id=\"ce40854\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd70e00 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"fd70e00\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;numbers_and_prev_next&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16822 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-marketing-resources\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mykayakomat.com\/es\/brand-guidelines\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"211\" src=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16-300x211.png\" class=\"attachment-medium size-medium wp-image-15557\" alt=\"\" srcset=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16-300x211.png 300w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16-1024x719.png 1024w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16-768x539.png 768w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16.png 1194w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mykayakomat.com\/es\/brand-guidelines\/\" >\n\t\t\t\tDirectrices de marca\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Las directrices de la marca KAYAKOMAT proporcionan instrucciones claras sobre el tono, los elementos visuales y los mensajes para garantizar la coherencia de los mensajes.\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/mykayakomat.com\/es\/brand-guidelines\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre Brand guidelines\" tabindex=\"-1\" >\n\t\t\tSeguir leyendo\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16838 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-marketing-resources\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mykayakomat.com\/es\/brand-assets\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"211\" src=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16-300x211.png\" class=\"attachment-medium size-medium wp-image-15557\" alt=\"\" srcset=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16-300x211.png 300w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16-1024x719.png 1024w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16-768x539.png 768w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16.png 1194w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mykayakomat.com\/es\/brand-assets\/\" >\n\t\t\t\tActivos de marca\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>\u00bfBusca iconos y motivos para utilizar en sus materiales de marketing? En esta p\u00e1gina\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/mykayakomat.com\/es\/brand-assets\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre Brand assets\" tabindex=\"-1\" >\n\t\t\tSeguir leyendo\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16870 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-marketing-resources\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mykayakomat.com\/es\/image-video-galley\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"211\" src=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16-300x211.png\" class=\"attachment-medium size-medium wp-image-15557\" alt=\"\" srcset=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16-300x211.png 300w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16-1024x719.png 1024w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16-768x539.png 768w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16.png 1194w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mykayakomat.com\/es\/image-video-galley\/\" >\n\t\t\t\tGaler\u00eda de im\u00e1genes y v\u00eddeos\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Nuestra galer\u00eda de im\u00e1genes y v\u00eddeos ofrece im\u00e1genes de alta calidad para inspirar el remo y la exploraci\u00f3n al aire libre. Usted\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/mykayakomat.com\/es\/image-video-galley\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre Image &#038; video gallery\" tabindex=\"-1\" >\n\t\t\tSeguir leyendo\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16887 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-marketing-resources\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mykayakomat.com\/es\/branded-templates\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"211\" src=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16-300x211.png\" class=\"attachment-medium size-medium wp-image-15557\" alt=\"\" srcset=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16-300x211.png 300w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16-1024x719.png 1024w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16-768x539.png 768w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/04\/Screenshot-2024-11-28-at-17.30.16.png 1194w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mykayakomat.com\/es\/branded-templates\/\" >\n\t\t\t\tPlantillas de marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En esta p\u00e1gina encontrar\u00e1 una selecci\u00f3n de plantillas de marca. Pueden utilizarse para\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/mykayakomat.com\/es\/branded-templates\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre Marketing templates\" tabindex=\"-1\" >\n\t\t\tSeguir leyendo\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-10052 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-marketing-resources\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/mykayakomat.com\/es\/aktivitetskalender\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"196\" src=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-11-28-at-17.21.15-300x196.png\" class=\"attachment-medium size-medium wp-image-15551\" alt=\"\" srcset=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-11-28-at-17.21.15-300x196.png 300w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-11-28-at-17.21.15-1024x668.png 1024w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-11-28-at-17.21.15-768x501.png 768w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-11-28-at-17.21.15.png 1422w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/mykayakomat.com\/es\/aktivitetskalender\/\" >\n\t\t\t\tCalendario de comercializaci\u00f3n\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Bienvenido a su calendario de marketing. Este es su punto de partida para planificar y activar sus\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/mykayakomat.com\/es\/aktivitetskalender\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre Marketing calendar\" tabindex=\"-1\" >\n\t\t\tSeguir leyendo\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Bienvenido a la p\u00e1gina de recursos de marketing. Aqu\u00ed encontrar\u00e1s todo lo que necesitas para mantener y desarrollar la s\u00f3lida presencia de la marca KAYAKOMAT. Desde las directrices de la marca hasta los recursos creativos, esta p\u00e1gina es tu centro de referencia para garantizar una comunicaci\u00f3n coherente y eficaz. Siguiendo estos recursos, podemos crear una imagen unificada y profesional que beneficie a todos los implicados, haciendo que nuestra marca sea m\u00e1s fuerte y reconocible en todas las ubicaciones. Hagamos que el marketing sea sencillo e impactante.<\/p>","protected":false},"author":3494,"featured_media":15578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[91,100],"class_list":["post-16834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-category-page","tag-marketing-main-menu"],"_links":{"self":[{"href":"https:\/\/mykayakomat.com\/es\/wp-json\/wp\/v2\/posts\/16834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mykayakomat.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mykayakomat.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/es\/wp-json\/wp\/v2\/users\/3494"}],"replies":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/es\/wp-json\/wp\/v2\/comments?post=16834"}],"version-history":[{"count":8,"href":"https:\/\/mykayakomat.com\/es\/wp-json\/wp\/v2\/posts\/16834\/revisions"}],"predecessor-version":[{"id":17369,"href":"https:\/\/mykayakomat.com\/es\/wp-json\/wp\/v2\/posts\/16834\/revisions\/17369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/es\/wp-json\/wp\/v2\/media\/15578"}],"wp:attachment":[{"href":"https:\/\/mykayakomat.com\/es\/wp-json\/wp\/v2\/media?parent=16834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mykayakomat.com\/es\/wp-json\/wp\/v2\/categories?post=16834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mykayakomat.com\/es\/wp-json\/wp\/v2\/tags?post=16834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}