{"id":3206,"date":"2022-01-02T09:05:44","date_gmt":"2022-01-02T09:05:44","guid":{"rendered":"https:\/\/mykayakomat.com\/?page_id=3206"},"modified":"2025-03-28T17:03:46","modified_gmt":"2025-03-28T17:03:46","slug":"skapa-lokala-evenemang","status":"publish","type":"post","link":"https:\/\/mykayakomat.com\/fr\/skapa-lokala-evenemang\/","title":{"rendered":"\u00c9v\u00e9nements locaux"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3206\" class=\"elementor elementor-3206\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ed62d73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ed62d73\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-302b69e3\" data-id=\"302b69e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-726402fe elementor-widget elementor-widget-text-editor\" data-id=\"726402fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Qu'est-ce qu'un \u00e9v\u00e9nement local ? <\/b><\/h2><p><span style=\"font-weight: 400;\">Les \u00e9v\u00e9nements locaux sont des rassemblements conviviaux ou des activit\u00e9s \u00e0 th\u00e8me que vous organisez \u00e0 votre station Kayakomat pour attirer l\u2019attention et rassembler les gens. Il peut s\u2019agir d\u2019une sortie d\u00e9tente apr\u00e8s le travail, d\u2019une offre sp\u00e9ciale pour l\u2019ouverture de la saison ou de toute autre initiative. L\u2019objectif est de permettre aux gens de d\u00e9couvrir Kayakomat, de rencontrer d\u2019autres passionn\u00e9s et de cr\u00e9er un lien avec votre station.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ces \u00e9v\u00e9nements peuvent \u00eatre<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dirig\u00e9 par vous<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u00e9berg\u00e9 avec un partenaire<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ou m\u00eame autog\u00e9r\u00e9s par les participants<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9785caa\" data-id=\"9785caa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61c40a53 elementor-widget elementor-widget-text-editor\" data-id=\"61c40a53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Besoin d'id\u00e9es ?<\/strong><\/h2><p>Consultez notre calendrier d'activit\u00e9s pour conna\u00eetre les th\u00e8mes et les occasions qui vous aideront \u00e0 planifier votre prochain \u00e9v\u00e9nement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb63967 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"bb63967\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/mykayakomat.com\/fr\/marknadsforing-2\/aktivitetskalender\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Aller au calendrier<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67fd063d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67fd063d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48f0ee40\" data-id=\"48f0ee40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d703fec e-con-full e-flex e-con e-parent\" data-id=\"d703fec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-247a29c e-con-full e-flex e-con e-child\" data-id=\"247a29c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c16d8 elementor-widget elementor-widget-text-editor\" data-id=\"f5c16d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Comment les \u00e9v\u00e9nements locaux peuvent-ils contribuer \u00e0 la croissance de votre entreprise ?<\/strong><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attirer de nouveaux clients<\/b><span style=\"font-weight: 400;\"> - Les \u00e9v\u00e9nements sont parfaits pour les personnes qui n'ont jamais essay\u00e9 Kayakomat.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>E<\/strong><b>ncourager le pagayage en groupe<\/b><span style=\"font-weight: 400;\"> - De nombreuses personnes ne veulent pas pagayer seules. Les \u00e9v\u00e9nements leur donnent une raison de se joindre \u00e0 eux.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stimulez les visites r\u00e9p\u00e9t\u00e9es<\/b><span style=\"font-weight: 400;\"> - Une exp\u00e9rience amusante peut transformer un nouveau client en un client fid\u00e8le.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>G\u00e9n\u00e9rer du buzz<\/b><span style=\"font-weight: 400;\"> - Les \u00e9v\u00e9nements m\u00e9ritent d'\u00eatre partag\u00e9s - sur les m\u00e9dias sociaux, avec des amis et dans les m\u00e9dias locaux.<\/span><\/li><li><b>Cr\u00e9er des partenariats<\/b><span style=\"font-weight: 400;\"> - Collaborez avec des gymnases, des \u00e9coles, des clubs ou des entreprises locales.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52bc6b0 elementor-widget elementor-widget-spacer\" data-id=\"52bc6b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6310c elementor-widget elementor-widget-text-editor\" data-id=\"2d6310c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Comment commencer ?<\/strong><\/h2><p><b>\u00c9tape 1 : Choisissez votre th\u00e8me ou votre occasion<\/b><\/p><ul><li aria-level=\"1\"><b>Id\u00e9es : <\/b><span style=\"font-weight: 400;\">journ\u00e9e d'ouverture, journ\u00e9e familiale, visite guid\u00e9e, etc.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilisez notre <\/span><span style=\"font-weight: 400;\">calendrier des activit\u00e9s<\/span><span style=\"font-weight: 400;\"> pour trouver l'inspiration et des id\u00e9es saisonni\u00e8res<\/span><\/li><\/ul><p><b>\u00c9tape 2 : D\u00e9finissez une date, un lieu et un programme<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ajoutez des petits extras comme du caf\u00e9, un barbecue ou un guide local pour rendre l'exp\u00e9rience sp\u00e9ciale.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9cidez si les clients r\u00e9servent des kayaks comme d'habitude ou s'ils paient un suppl\u00e9ment pour les options suppl\u00e9mentaires.<\/span><\/li><\/ul><p><b>\u00c9tape 3 : Cr\u00e9er un \u00e9v\u00e9nement sur Facebook\u00a0<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.facebook.com\/business\/learn\/video\/create-event-facebook\"><span style=\"font-weight: 400;\">Lien vers la proc\u00e9dure \u00e0 suivre\u00a0<\/span><\/a><\/li><\/ul><p><b>\u00c9tape 4 : Promouvoir votre \u00e9v\u00e9nement<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publier sur les r\u00e9seaux sociaux et les groupes Facebook locaux<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Parlez-en \u00e0 votre journal local<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invitez des partenaires ou des personnes influentes au niveau local<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mentionnez @kayakomat dans vos messages pour que nous puissions les partager \u00e0 nouveau.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facultatif : Boostez votre message avec un petit budget pour toucher plus de monde.<\/span><\/li><\/ul><p><b>\u00c9tape 5 : Pendant l'\u00e9v\u00e9nement<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prenez des photos ! (Demandez aux participants l'autorisation de les utiliser \u00e0 des fins de marketing)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pr\u00e9cisez que la participation se fait aux risques et p\u00e9rils des participants<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si vous n'\u00eates pas un guide certifi\u00e9, mentionnez que vous organisez simplement la rencontre.<\/span><\/li><\/ul><p><b>\u00c9tape 6 : Apr\u00e8s l'\u00e9v\u00e9nement<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partager les photos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Planifiez le prochain !<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f491a60 elementor-widget elementor-widget-spacer\" data-id=\"f491a60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d92f9e elementor-widget elementor-widget-text-editor\" data-id=\"7d92f9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud83d\udca1 <strong>TIP !<\/strong> Tenez compte des \u00e9v\u00e9nements locaux d\u00e9j\u00e0 pr\u00e9vus dans votre ville, comme des anniversaires ou des festivals, qui peuvent \u00eatre d'excellentes opportunit\u00e9s de promotion. Pensez \u00e9galement aux organisations susceptibles d\u2019\u00eatre int\u00e9ress\u00e9es par l\u2019organisation d\u2019un \u00e9v\u00e9nement sur l\u2019eau, comme les associations de protection de la nature, les salles de sport locales, les clubs de retrait\u00e9s ou les \u00e9coles planifiant une journ\u00e9e en plein air.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00169c4 elementor-widget elementor-widget-text-editor\" data-id=\"00169c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Ressources<\/strong><\/h2><p>Nous avons cr\u00e9\u00e9 du mat\u00e9riel de marketing personnalisable, comme des d\u00e9pliants et des drapeaux de plage, que vous pouvez commander vous-m\u00eame pour promouvoir votre \u00e9v\u00e9nement ou pr\u00e9senter KAYAKOMAT lors d'\u00e9v\u00e9nements locaux. N'h\u00e9sitez pas \u00e0 nous contacter si vous avez besoin d'autre chose !<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f64ed elementor-align-left elementor-widget elementor-widget-button\" data-id=\"e1f64ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/mykayakomat.com\/fr\/marketing-resources\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Aller aux ressources marketing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0999c14 elementor-widget elementor-widget-spacer\" data-id=\"0999c14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00c922c elementor-widget elementor-widget-image\" data-id=\"00c922c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2022\/01\/Images-MyKayakomat-2.svg\" class=\"attachment-full size-full wp-image-18322\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Organiser des \u00e9v\u00e9nements locaux est une excellente fa\u00e7on (et agr\u00e9able !) d\u2019augmenter les r\u00e9servations, de fid\u00e9liser la client\u00e8le et de gagner en visibilit\u00e9. Cela demande un peu d\u2019initiative, mais les r\u00e9sultats en valent largement la peine !<\/p>","protected":false},"author":3177,"featured_media":15557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[101,100],"class_list":["post-3206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-events","tag-marketing-main-menu"],"_links":{"self":[{"href":"https:\/\/mykayakomat.com\/fr\/wp-json\/wp\/v2\/posts\/3206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mykayakomat.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mykayakomat.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/fr\/wp-json\/wp\/v2\/users\/3177"}],"replies":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/fr\/wp-json\/wp\/v2\/comments?post=3206"}],"version-history":[{"count":25,"href":"https:\/\/mykayakomat.com\/fr\/wp-json\/wp\/v2\/posts\/3206\/revisions"}],"predecessor-version":[{"id":18332,"href":"https:\/\/mykayakomat.com\/fr\/wp-json\/wp\/v2\/posts\/3206\/revisions\/18332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/fr\/wp-json\/wp\/v2\/media\/15557"}],"wp:attachment":[{"href":"https:\/\/mykayakomat.com\/fr\/wp-json\/wp\/v2\/media?parent=3206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mykayakomat.com\/fr\/wp-json\/wp\/v2\/categories?post=3206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mykayakomat.com\/fr\/wp-json\/wp\/v2\/tags?post=3206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}