{"id":18089,"date":"2025-03-27T13:45:43","date_gmt":"2025-03-27T13:45:43","guid":{"rendered":"https:\/\/mykayakomat.com\/?p=18089"},"modified":"2026-02-20T14:37:34","modified_gmt":"2026-02-20T14:37:34","slug":"central-marketing-v2","status":"publish","type":"post","link":"https:\/\/mykayakomat.com\/sv\/central-marketing-v2\/","title":{"rendered":"Central marknadsf\u00f6ring"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"18089\" class=\"elementor elementor-18089\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68bb4c13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68bb4c13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f523469\" data-id=\"7f523469\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53476e95 elementor-widget elementor-widget-text-editor\" data-id=\"53476e95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Hur Kayakomat-marknadsf\u00f6ring fungerar<\/b><\/h2><p><span style=\"font-weight: 400;\">P\u00e5 Kayakomat \u00e4r marknadsf\u00f6ring inte bara reklam - det inkluderar varum\u00e4rke, teknik, synlighet och kundupplevelse. Tillsammans skapar dessa efterfr\u00e5gan och omvandlar den till bokningar.<\/span><\/p><p><span style=\"font-weight: 400;\">P\u00e5 Kayakomat arbetar marknadsf\u00f6ringsteamet \u00e5ret runt f\u00f6r att \u00f6ka synligheten, driva bokningar och st\u00f6dja framg\u00e5ngen f\u00f6r din station. Marknadsf\u00f6ringsavgiften g\u00f6r det m\u00f6jligt f\u00f6r oss att driva kampanjer, bygga partnerskap, f\u00f6rb\u00e4ttra plattformen och skapa verktyg som gynnar alla operat\u00f6rer p\u00e5 ett effektivt s\u00e4tt.\u00a0<\/span><\/p><h3><strong>Vilka vi \u00e4r<\/strong><\/h3><p><span style=\"font-weight: 400;\">P\u00e5 KAYAKOMAT \u00e4r du inte ensam n\u00e4r det g\u00e4ller marknadsf\u00f6ring - v\u00e5rt erfarna team \u00e4r h\u00e4r f\u00f6r att hj\u00e4lpa dig. Med expertis inom alla marknadsf\u00f6ringsomr\u00e5den, fr\u00e5n digitala kampanjer till traditionella medier, arbetar vi strategiskt f\u00f6r att bygga medvetenhet, driva bokningar och v\u00e4xa KAYAKOMAT-varum\u00e4rket \u00f6ver hela v\u00e4rlden.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dae7ee9 elementor-widget elementor-widget-gallery\" data-id=\"dae7ee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/02\/1-1-1.svg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"dae7ee9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEwNDksInVybCI6Imh0dHBzOlwvXC9teWtheWFrb21hdC5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAyXC8xLTEtMS5zdmciLCJzbGlkZXNob3ciOiJkYWU3ZWU5In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/02\/1-1-1.svg\" data-width=\"300\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/02\/2.svg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"dae7ee9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEwMzksInVybCI6Imh0dHBzOlwvXC9teWtheWFrb21hdC5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAyXC8yLnN2ZyIsInNsaWRlc2hvdyI6ImRhZTdlZTkifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/02\/2.svg\" data-width=\"300\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/02\/3-1.svg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"dae7ee9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjEwNDgsInVybCI6Imh0dHBzOlwvXC9teWtheWFrb21hdC5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAyXC8zLTEuc3ZnIiwic2xpZGVzaG93IjoiZGFlN2VlOSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/02\/3-1.svg\" data-width=\"300\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-666a9e9 elementor-widget elementor-widget-text-editor\" data-id=\"666a9e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Vad vi g\u00f6r<\/strong><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>F\u00f6rb\u00e4ttringar av plattform och synlighet <\/b><span style=\"font-weight: 400;\">Vi f\u00f6rb\u00e4ttrar kontinuerligt Kayakomats webbplats, bokningsfl\u00f6de, s\u00f6kbarhet (SEO) och stationspresentation f\u00f6r att g\u00f6ra det l\u00e4ttare f\u00f6r kunderna att hitta din plats och slutf\u00f6ra en bokning, vilket \u00f6kar konverteringen p\u00e5 alla stationer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Annonsering p\u00e5 n\u00e4tet (Google &amp; META). <\/b><span style=\"font-weight: 400;\">Vi driver betalda reklamkampanjer som riktar sig till omr\u00e5dena runt dina stationer f\u00f6r att \u00f6ka medvetenheten och driva bokningar. Dessa kampanjer optimeras kontinuerligt under s\u00e4songen f\u00f6r att maximera prestandan.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>PR och influencer-marknadsf\u00f6ring. <\/b><span style=\"font-weight: 400;\">Vi samarbetar med influencers, journalister och medieplattformar f\u00f6r att skapa synlighet, bygga f\u00f6rtroende och attrahera nya kunder, s\u00e4rskilt i nya regioner d\u00e4r medvetenheten fortfarande v\u00e4xer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strategiska partnerskap. <\/b><span style=\"font-weight: 400;\">Vi utvecklar partnerskap med turistorganisationer, varum\u00e4rken och lokala eller nationella n\u00e4tverk som hj\u00e4lper till att f\u00e5 fler paddlare till Kayakomat-platser.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sociala medier &amp; inneh\u00e5ll. <\/b><span style=\"font-weight: 400;\">Vi skapar engagerande inneh\u00e5ll i v\u00e5ra kanaler f\u00f6r att inspirera kunder, visa upp paddlingsupplevelser och se till att Kayakomat finns med i tankarna n\u00e4r m\u00e4nniskor planerar aktiviteter.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Varum\u00e4rkes- och marknadsf\u00f6ringsmaterial. <\/b><span style=\"font-weight: 400;\">Vi utvecklar ett professionellt varum\u00e4rke, bilder och f\u00e4rdiga mallar som du kan anv\u00e4nda i MyKayakomat f\u00f6r dina egna marknadsf\u00f6ringsaktiviteter. Det g\u00f6r det l\u00e4ttare f\u00f6r dig att komma ig\u00e5ng och hj\u00e4lper till att h\u00e5lla varum\u00e4rket sammanh\u00e5llet.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Support och coachning av operat\u00f6rer. <\/b><span style=\"font-weight: 400;\">Mykayakomat \u00e4r din huvudsakliga handbok och verktygsl\u00e5da, men vi st\u00f6der dig ocks\u00e5 genom 1:1-utbildningsm\u00f6ten, st\u00f6d under hela s\u00e4songen och regelbundna nyhetsbrev. Vi anordnar ocks\u00e5 Digital Meet s\u00e5 att du kan dela med dig av dina erfarenheter och l\u00e4ra av varandra.<\/span><\/li><\/ul><h2><b>Din roll: lokal marknadsf\u00f6ring \u00e4r viktig<\/b><\/h2><p><span style=\"font-weight: 400;\">Marknadsf\u00f6ring p\u00e5 huvudkontoret skapar medvetenhet p\u00e5 nationell och regional niv\u00e5. Men kunderna v\u00e4ljer \u00e4nd\u00e5 en specifik station, och den lokala synligheten spelar en viktig roll i det beslutet. Operat\u00f6rer som aktivt marknadsf\u00f6r sin station lokalt uppn\u00e5r vanligtvis betydligt b\u00e4ttre resultat.<\/span><\/p><p><span style=\"font-weight: 400;\">Lokal marknadsf\u00f6ring kan inkludera:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partnerskap med campingplatser, hotell och turistbyr\u00e5er<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aktivitet i lokala sociala medier<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flygblad och affischer i omr\u00e5det<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lokala samarbeten och evenemang<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Samh\u00e4llsengagemang<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sm\u00e5 lokala reklamkampanjer<br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">T\u00e4nk p\u00e5 det som ett partnerskap: Vi tillhandah\u00e5ller verktyg, material och v\u00e4gledning f\u00f6r att st\u00f6dja dig, eftersom lokalt engagemang starkt p\u00e5verkar hur stor del av efterfr\u00e5gan din station f\u00e5ngar upp.<\/span><\/p><p><span style=\"font-weight: 400;\"><b>Kunderna kan uppt\u00e4cka Kayakomat genom nationell marknadsf\u00f6ring eller din lokala n\u00e4rvaro, men de b\u00e4sta resultaten kommer n\u00e4r b\u00e5da arbetar tillsammans.<\/b><br \/><b>Vi bygger medvetenhet, f\u00f6rtroende och bokningar i hela n\u00e4tverket, medan din lokala aktivitet hj\u00e4lper kunderna att v\u00e4lja din station. Tillsammans blir vi starkare, och vi finns h\u00e4r f\u00f6r att st\u00f6tta dig p\u00e5 v\u00e4gen.<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-63f7d6a e-flex e-con-boxed e-con e-parent\" data-id=\"63f7d6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a7855 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"57a7855\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;center&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"91912277\" aria-label=\"Pesta\u00f1as. Abre elementos con Intro o Espacio, ci\u00e9rralos con Escape y navega con las fechas.\" data-no-translation-aria-label=\"\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-919122771\" data-tab-title-id=\"e-n-tab-title-919122771\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-919122771\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tMarknadsf\u00f6ringsplan 2026\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-919122771\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-919122771\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-63138f3 e-con-full e-flex e-con e-child\" data-id=\"63138f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-565d71b e-con-full e-flex e-con e-child\" data-id=\"565d71b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5270c elementor-widget elementor-widget-heading\" data-id=\"ef5270c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mars<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25fc6c7 elementor-widget elementor-widget-text-editor\" data-id=\"25fc6c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vad vi g\u00f6r<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc2c58 elementor-widget elementor-widget-bdt-accordion\" data-id=\"8fc2c58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-container\">\n\t\t\t<div id=\"bdt-ep-accordion-8fc2c58\" class=\"bdt-ep-accordion bdt-accordion\" data-bdt-accordion=\"{&quot;collapsible&quot;:true,&quot;multiple&quot;:false,&quot;animation&quot;:true,&quot;transition&quot;:&quot;ease-in-out&quot;,&quot;duration&quot;:200}\" \t\tdata-settings=\"{&quot;id&quot;:&quot;bdt-ep-accordion-8fc2c58&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;activeScrollspy&quot;:null,&quot;hashTopOffset&quot;:false,&quot;hashScrollspyTime&quot;:false,&quot;closeAllItemsOnMobile&quot;:false}\">\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"bdt-ep-accordion-preparing-for-the-season\"\n\t\t\t\t\t\t\tdata-accordion-index=\"0\" data-title=\"preparing-for-the-season\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-flex-inline bdt-flex-middle\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tF\u00f6rberedelser inf\u00f6r s\u00e4songen\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">F\u00f6rberedelse av kampanjer<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">V\u00e5rt team planerar den s\u00e4songsbetonade reklamstrategin, definierar m\u00e5lgrupper, budgetar och kampanjstrukturer f\u00f6r att s\u00e4kerst\u00e4lla en stark start p\u00e5 s\u00e4songen.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">F\u00f6rberedelse av partnerskap<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vi inleder diskussioner och f\u00f6rhandlingar med turistorganisationer, varum\u00e4rken och potentiella partners f\u00f6r att s\u00e4kra samarbeten f\u00f6r de kommande m\u00e5naderna.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marknadsf\u00f6ringsstrategi f\u00f6re lansering<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u00a0Vi analyserar data fr\u00e5n tidigare s\u00e4songer, identifierar tillv\u00e4xtm\u00f6jligheter och anpassar marknadsf\u00f6ringsprioriteringarna till aff\u00e4rsm\u00e5len f\u00f6r att maximera bokningspotentialen.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f4c310 e-con-full e-flex e-con e-child\" data-id=\"9f4c310\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f101a elementor-widget elementor-widget-heading\" data-id=\"d8f101a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">April<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8358d76 elementor-widget elementor-widget-text-editor\" data-id=\"8358d76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vad vi g\u00f6r<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b45bb elementor-widget elementor-widget-bdt-accordion\" data-id=\"23b45bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-container\">\n\t\t\t<div id=\"bdt-ep-accordion-23b45bb\" class=\"bdt-ep-accordion bdt-accordion\" data-bdt-accordion=\"{&quot;collapsible&quot;:true,&quot;multiple&quot;:false,&quot;animation&quot;:true,&quot;transition&quot;:&quot;ease-in-out&quot;,&quot;duration&quot;:200}\" \t\tdata-settings=\"{&quot;id&quot;:&quot;bdt-ep-accordion-23b45bb&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;activeScrollspy&quot;:null,&quot;hashTopOffset&quot;:false,&quot;hashScrollspyTime&quot;:false,&quot;closeAllItemsOnMobile&quot;:false}\">\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"bdt-ep-accordion-build-momentum\"\n\t\t\t\t\t\t\tdata-accordion-index=\"0\" data-title=\"build-momentum\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-flex-inline bdt-flex-middle\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSkapa momentum\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partnerskapsavtal\u00a0<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vi slutf\u00f6r avtal med partners och f\u00f6rbereder gemensamma aktiveringar som kommer att g\u00e5 live under s\u00e4songen.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inst\u00e4llning av kampanj<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">V\u00e5rt team f\u00f6rbereder Google- och META-kampanjer, inklusive annonser, inriktning, sp\u00e5rning och teknisk installation f\u00f6r att s\u00e4kerst\u00e4lla smidiga lanseringar i maj.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Erbjuda marknadsf\u00f6ringspaket\u00a0<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vi tillhandah\u00e5ller f\u00e4rdigt marknadsf\u00f6ringsmaterial, inklusive broschyrer och affischer, som du kan best\u00e4lla kostnadsfritt f\u00f6r att marknadsf\u00f6ra din station lokalt.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-780fc69 e-con-full e-flex e-con e-child\" data-id=\"780fc69\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2892a elementor-widget elementor-widget-heading\" data-id=\"cc2892a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Maj<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645760a elementor-widget elementor-widget-text-editor\" data-id=\"645760a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vad vi g\u00f6r<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1117e69 elementor-widget elementor-widget-bdt-accordion\" data-id=\"1117e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-container\">\n\t\t\t<div id=\"bdt-ep-accordion-1117e69\" class=\"bdt-ep-accordion bdt-accordion\" data-bdt-accordion=\"{&quot;collapsible&quot;:true,&quot;multiple&quot;:false,&quot;animation&quot;:true,&quot;transition&quot;:&quot;ease-in-out&quot;,&quot;duration&quot;:200}\" \t\tdata-settings=\"{&quot;id&quot;:&quot;bdt-ep-accordion-1117e69&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;activeScrollspy&quot;:null,&quot;hashTopOffset&quot;:false,&quot;hashScrollspyTime&quot;:false,&quot;closeAllItemsOnMobile&quot;:false}\">\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"bdt-ep-accordion-season-launch\"\n\t\t\t\t\t\t\tdata-accordion-index=\"0\" data-title=\"season-launch\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-flex-inline bdt-flex-middle\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tS\u00e4songsstart\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google- annonsering<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">S\u00f6k- och prestandakampanjer g\u00e5r live f\u00f6r att f\u00e5nga upp efterfr\u00e5gan fr\u00e5n kunder som aktivt letar efter aktiviteter och utomhusupplevelser.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kampanjer i sociala medier\u00a0<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Kampanjer i sociala medier lanseras f\u00f6r att skapa medvetenhet, inspirera kunder och driva trafik till bokningar.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aktivering av partnerskap<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Samarbeten med partners b\u00f6rjar generera synlighet genom deras kanaler och n\u00e4tverk.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b5ea0b e-con-full e-flex e-con e-child\" data-id=\"7b5ea0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f256d9 elementor-widget elementor-widget-heading\" data-id=\"9f256d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Juni<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-511ab13 elementor-widget elementor-widget-text-editor\" data-id=\"511ab13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vad vi g\u00f6r<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b975c67 elementor-widget elementor-widget-bdt-accordion\" data-id=\"b975c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-container\">\n\t\t\t<div id=\"bdt-ep-accordion-b975c67\" class=\"bdt-ep-accordion bdt-accordion\" data-bdt-accordion=\"{&quot;collapsible&quot;:true,&quot;multiple&quot;:false,&quot;animation&quot;:true,&quot;transition&quot;:&quot;ease-in-out&quot;,&quot;duration&quot;:200}\" \t\tdata-settings=\"{&quot;id&quot;:&quot;bdt-ep-accordion-b975c67&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;activeScrollspy&quot;:null,&quot;hashTopOffset&quot;:false,&quot;hashScrollspyTime&quot;:false,&quot;closeAllItemsOnMobile&quot;:false}\">\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"bdt-ep-accordion-boost-visibility\"\n\t\t\t\t\t\t\tdata-accordion-index=\"0\" data-title=\"boost-visibility\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-flex-inline bdt-flex-middle\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u00d6ka synligheten\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Samarbeten med influencers<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vi arbetar med influencers och inneh\u00e5llsskapare f\u00f6r att visa upp riktiga paddlingsupplevelser och n\u00e5 nya m\u00e5lgrupper.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimering av kampanjer<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u00a0Vi \u00f6vervakar resultatet dagligen och justerar kampanjer, budgetar och inriktning f\u00f6r att f\u00f6rb\u00e4ttra resultaten.<\/span><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16ea36a e-con-full e-flex e-con e-child\" data-id=\"16ea36a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53c1d97 elementor-widget elementor-widget-heading\" data-id=\"53c1d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Juli<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ab1503 elementor-widget elementor-widget-text-editor\" data-id=\"9ab1503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vad vi g\u00f6r<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c07be8 elementor-widget elementor-widget-bdt-accordion\" data-id=\"4c07be8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-container\">\n\t\t\t<div id=\"bdt-ep-accordion-4c07be8\" class=\"bdt-ep-accordion bdt-accordion\" data-bdt-accordion=\"{&quot;collapsible&quot;:true,&quot;multiple&quot;:false,&quot;animation&quot;:true,&quot;transition&quot;:&quot;ease-in-out&quot;,&quot;duration&quot;:200}\" \t\tdata-settings=\"{&quot;id&quot;:&quot;bdt-ep-accordion-4c07be8&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;activeScrollspy&quot;:null,&quot;hashTopOffset&quot;:false,&quot;hashScrollspyTime&quot;:false,&quot;closeAllItemsOnMobile&quot;:false}\">\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"bdt-ep-accordion-high-season\"\n\t\t\t\t\t\t\tdata-accordion-index=\"0\" data-title=\"high-season\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-flex-inline bdt-flex-middle\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tH\u00f6gs\u00e4song\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fortsatt annonsering\u00a0<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Reklamkampanjerna \u00e4r fortsatt aktiva i alla kanaler f\u00f6r att uppr\u00e4tth\u00e5lla en stark synlighet under den mest hektiska perioden.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inneh\u00e5ll fr\u00e5n influencers<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Nytt inneh\u00e5ll fr\u00e5n samarbeten forts\u00e4tter att skapa uppm\u00e4rksamhet och engagemang p\u00e5 olika plattformar.<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kampanjoptimering baserad p\u00e5 prestandadata<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vi f\u00f6rfinar kampanjerna med hj\u00e4lp av datainsikter i realtid f\u00f6r att f\u00f6rb\u00e4ttra effektiviteten och bokningsresultatet.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47ed1d0 e-con-full e-flex e-con e-child\" data-id=\"47ed1d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f062b2 elementor-widget elementor-widget-heading\" data-id=\"7f062b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Augusti<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738e57c elementor-widget elementor-widget-text-editor\" data-id=\"738e57c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vad vi g\u00f6r<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27fe57b elementor-widget elementor-widget-bdt-accordion\" data-id=\"27fe57b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-container\">\n\t\t\t<div id=\"bdt-ep-accordion-27fe57b\" class=\"bdt-ep-accordion bdt-accordion\" data-bdt-accordion=\"{&quot;collapsible&quot;:true,&quot;multiple&quot;:false,&quot;animation&quot;:true,&quot;transition&quot;:&quot;ease-in-out&quot;,&quot;duration&quot;:200}\" \t\tdata-settings=\"{&quot;id&quot;:&quot;bdt-ep-accordion-27fe57b&quot;,&quot;activeHash&quot;:&quot;no&quot;,&quot;activeScrollspy&quot;:null,&quot;hashTopOffset&quot;:false,&quot;hashScrollspyTime&quot;:false,&quot;closeAllItemsOnMobile&quot;:false}\">\n\t\t\t\t\t\t\t\t\t<div class=\"bdt-ep-accordion-item\">\n\t\t\t\t\t\t<div\t\t\t\t\t\t\tclass=\"bdt-ep-accordion-title bdt-accordion-title bdt-flex bdt-flex-middle bdt-flex-between\" id=\"bdt-ep-accordion-extend-season\"\n\t\t\t\t\t\t\tdata-accordion-index=\"0\" data-title=\"extend-season\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon bdt-flex-align-right\"\n\t\t\t\t\t\t\t\t\taria-hidden=\"true\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-closed\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-plus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"bdt-ep-accordion-icon-opened\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa-fw fas fa-minus\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<span role=\"heading\" class=\"bdt-ep-title-text bdt-flex-inline bdt-flex-middle\" >\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tF\u00f6rl\u00e4ng s\u00e4songen\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-ep-accordion-content bdt-accordion-content\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><span style=\"font-weight: 400;\">Riktad kampanj mot lokala m\u00e5lgrupper<\/span><\/p><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vi anpassar budskapet f\u00f6r att fokusera mer p\u00e5 kunder i n\u00e4romr\u00e5det, boende och paddlare som kommer sent p\u00e5 s\u00e4songen.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marknadsf\u00f6ring av begagnade kajaker\u00a0<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vi st\u00f6der synligheten f\u00f6r f\u00f6rs\u00e4ljning av kajaker i slutet av s\u00e4songen genom marknadsf\u00f6ringskanaler och kampanjer.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c857a elementor-widget elementor-widget-text-editor\" data-id=\"d0c857a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>V\u00e4nligen notera:<\/strong> Eftersom marknaderna skiljer sig \u00e5t i mognad och kundbeteende anpassas v\u00e5ra marknadsaktiviteter och kanalfokus per land och region snarare \u00e4n att vara identiska \u00f6verallt. Vi anpassar oss ocks\u00e5 till s\u00e4songsvariationer.  Ovanst\u00e5ende \u00e4r en f\u00f6renklad sammanfattning.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342cd49 elementor-widget elementor-widget-text-editor\" data-id=\"342cd49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>H\u00e5ll dig uppdaterad!<\/strong><\/h2><p>Vi skickar ut ett nyhetsbrev varje m\u00e5nad f\u00f6r att h\u00e5lla dig uppdaterad om v\u00e5ra senaste insatser och initiativ. Se till att kolla in det s\u00e5 att du inte missar n\u00e5got! Du l\u00e4ggs automatiskt till i v\u00e5rt nyhetsbrev, men om du inte f\u00e5r det f\u00e5r du g\u00e4rna h\u00f6ra av dig.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7fdbc elementor-align-left elementor-widget elementor-widget-button\" data-id=\"1b7fdbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/mykayakomat.com\/sv\/newsletter-archive\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Senaste nyhetsbreven<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a777d6 elementor-widget elementor-widget-text-editor\" data-id=\"6a777d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><h2><strong>Ta kontakt med oss<\/strong><\/h2><p>Vi finns h\u00e4r f\u00f6r att hj\u00e4lpa dig med dina lokala marknadsf\u00f6ringsinsatser och vi \u00e4r alltid \u00f6ppna f\u00f6r feedback. Kontakta oss p\u00e5 marketing@kayakomat.com eller g\u00e5 till v\u00e5rt kontaktformul\u00e4r.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-847c664 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"847c664\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/kayakomat.freshdesk.com\/support\/tickets\/new\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">G\u00e5 till kontaktformul\u00e4ret<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>P\u00e5 KAYAKOMAT HQ jobbar v\u00e5rt marknadsf\u00f6ringsteam h\u00e5rt med kampanjer, b\u00e5de online och offline, f\u00f6r att st\u00f6tta v\u00e5ra operat\u00f6rer, st\u00e4rka varum\u00e4rket och \u00f6ka antalet bokningar.<\/p>","protected":false},"author":3413,"featured_media":15551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[91,100],"class_list":["post-18089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-category-page","tag-marketing-main-menu"],"_links":{"self":[{"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/posts\/18089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/users\/3413"}],"replies":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/comments?post=18089"}],"version-history":[{"count":25,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/posts\/18089\/revisions"}],"predecessor-version":[{"id":21053,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/posts\/18089\/revisions\/21053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/media\/15551"}],"wp:attachment":[{"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/media?parent=18089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/categories?post=18089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/tags?post=18089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}