{"id":21812,"date":"2026-08-05T07:55:25","date_gmt":"2026-08-05T07:55:25","guid":{"rendered":"https:\/\/mykayakomat.com\/?p=21812"},"modified":"2026-08-12T11:34:37","modified_gmt":"2026-08-12T11:34:37","slug":"ai-guidelines","status":"publish","type":"post","link":"https:\/\/mykayakomat.com\/sv\/ai-guidelines\/","title":{"rendered":"AI-riktlinjer"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"21812\" class=\"elementor elementor-21812\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-599fe9b6 e-flex e-con-boxed e-con e-parent\" data-id=\"599fe9b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bbf0c0d elementor-widget elementor-widget-heading\" data-id=\"2bbf0c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ge AI tillr\u00e4ckligt med kontext<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48bfe10c elementor-widget elementor-widget-text-editor\" data-id=\"48bfe10c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A brief note: AI-generated images should not be used on Google Business Profile, whether for photos, updates, or any other type of content. They can, however, be used for social media content where appropriate.<\/p><p>When using AI-generated images for social media, it is important to provide clear and specific instructions to ensure the output aligns with the Kayakomat brand.<\/p><p><b>G\u00d6R INTE<\/b><span style=\"font-weight: 400;\">: <\/span><i><span style=\"font-weight: 400;\">\u201cT\u00e4vlingsdags! \ud83d\udef6 \n\nVill du vinna tv\u00e5 timmars stand-up paddleboarding i Bordeaux? \n\nGilla det h\u00e4r inl\u00e4gget, tagga en v\u00e4n som du vill ta med dig och skriv varf\u00f6r ni vill ge er ut p\u00e5 vattnet. \n\nVi drar en vinnare snart! Lycka till!\u201d<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Den h\u00e4r prompten l\u00e4mnar f\u00f6r mycket utrymme f\u00f6r tolkning. AI kan anv\u00e4nda:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Felaktiga f\u00e4rger eller typografi<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De felaktiga kajak- eller SUP-modellerna<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Felaktigt f\u00e4rgade eller saknade flytv\u00e4star<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fel logotyp eller felaktig placering av logotypen<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En visuell stil som inte matchar Kayakomat<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>G\u00d6R<\/b><span style=\"font-weight: 400;\">: <\/span><i><span style=\"font-weight: 400;\">\u201cSkapa ett Instagram-t\u00e4vlingsinl\u00e4gg f\u00f6r Kayakomat Bordeaux som marknadsf\u00f6r tv\u00e5 gratis timmar med paddleboard. M\u00e5lgruppen \u00e4r lokala vuxna, par och familjer som letar efter en utomhusaktivitet. Anv\u00e4nd de bifogade riktlinjerna f\u00f6r Kayakomat-varum\u00e4rket, logotypen och tidigare sociala medier-inl\u00e4gg som referenser. Matcha varum\u00e4rkets f\u00e4rger, typografi och visuella stil. Visa r\u00e4tt SUP-modeller och se till att alla b\u00e4r r\u00e4tt flytv\u00e4star. H\u00e5ll designen modern, energisk, v\u00e4nlig och l\u00e4tt att f\u00f6rst\u00e5. Inkludera uppmaningen: \u2018Gilla det h\u00e4r inl\u00e4gget och dela det f\u00f6r att delta.\u201d<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Ber\u00e4tta f\u00f6r AI vad du vill skapa, vem det \u00e4r till f\u00f6r, hur det ska se ut och ange varum\u00e4rkesreferenser. Ju mer kontext du ger, desto b\u00e4ttre blir resultatet: <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9068411 elementor-widget elementor-widget-image\" data-id=\"9068411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/08\/Example_AI.jpg\" class=\"attachment-large size-large wp-image-21831\" alt=\"\" srcset=\"https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/08\/Example_AI.jpg 970w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/08\/Example_AI-300x195.jpg 300w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/08\/Example_AI-768x499.jpg 768w, https:\/\/mykayakomat.com\/wp-content\/uploads\/2026\/08\/Example_AI-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df5f21 elementor-widget elementor-widget-text-editor\" data-id=\"8df5f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Ber\u00e4tta f\u00f6r AI vad du vill skapa, vem det \u00e4r f\u00f6r, hur det ska se ut och ange varum\u00e4rkesreferenser. Ju mer kontext du ger, desto b\u00e4ttre blir resultatet. F\u00f6r att skapa en effektiv AI-prompt, inkludera dessa sex nyckelelement:<\/span><\/p><ul><li><span style=\"font-weight: 400;\"><strong>M\u00e5l<\/strong>Vad ska AI:n skapa?<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Kontext<\/strong>Vad handlar kampanjen eller uppgiften om?<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Brand<\/strong>Vilka varum\u00e4rkesriktlinjer ska AI:n f\u00f6lja?<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Publik<\/strong>Vem \u00e4r m\u00e5lgruppen?<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Exempel<\/strong>Vilka referenser eller exempel b\u00f6r AI:n anv\u00e4nda?<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Stil<\/strong>Vilken ton, utseende och k\u00e4nsla b\u00f6r det slutliga resultatet ha?<\/span><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e7dc6 elementor-widget elementor-widget-heading\" data-id=\"05e7dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bifoga relevanta exempel n\u00e4r s\u00e5 \u00e4r m\u00f6jligt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a267405 elementor-widget elementor-widget-text-editor\" data-id=\"a267405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AI k\u00e4nner inte automatiskt till varum\u00e4rket Kayakomat. Inkludera relevanta filer, logotyper och bilder i din prompteringen. AI presterar b\u00e4ttre n\u00e4r den kan l\u00e4ra sig av exempel.<\/span><\/p><p><b>Anv\u00e4ndbara Kayakomat-resurser<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/mykayakomat.com\/sv\/brand-guidelines\/\">Varum\u00e4rkesriktlinjer<\/a><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/mykayakomat.com\/sv\/brand-assets\/\">Varum\u00e4rkesresurser<\/a><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/mykayakomat.com\/sv\/branded-templates\/\">Mallar f\u00f6r marknadsmaterial<\/a><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tidigare exempel: MyKayakomat eller Instagramsidan f\u00f6r Kayakomat<\/span><\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f656ed elementor-widget elementor-widget-heading\" data-id=\"2f656ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Granska alltid genererat inneh\u00e5ll innan det publiceras\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83dae30 elementor-widget elementor-widget-text-editor\" data-id=\"83dae30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anv\u00e4nd checklistan nedan f\u00f6r att verifiera att ditt bildmaterial, din text och ditt varum\u00e4rke uppfyller Kayakomats standarder:<\/p><div><strong>1. Logotyp<\/strong><br \/>Anv\u00e4nds den korrekta Kayakomat-logotypen och \u00e4r den placerad korrekt?<br \/>\u2610 Kontrollera att den officiella logotypen anv\u00e4nds.<br \/>\u2610 S\u00e4kerst\u00e4ll att storlek, placering och avst\u00e5nd f\u00f6ljer varum\u00e4rkesriktlinjerna.<\/div><div>\u00a0<\/div><div><strong>2. F\u00e4rger<\/strong><br \/>St\u00e4mmer f\u00e4rgerna \u00f6verens med Kayakomat-varum\u00e4rket?<br \/>\u2610 Verifiera att r\u00e4tt varum\u00e4rkesf\u00e4rger anv\u00e4nds konsekvent.<\/div><div>\u00a0<\/div><div><strong>3. Typografi<\/strong><br \/>Matchar typsnittet Kayakomat-stilen?<br \/>\u2610 Bekr\u00e4fta att de godk\u00e4nda typsnitten och text-hierarkin f\u00f6ljer varum\u00e4rkesriktlinjerna.<\/div><div>\u00a0<\/div><div><strong>4. Kajaker &amp; SUP:ar<\/strong><br \/>Visas r\u00e4tt modeller och f\u00e4rger?<br \/>\u2610 S\u00e4kerst\u00e4ll att de framh\u00e4vda kajakerna och sup-br\u00e4dorna \u00e4r korrekta och anv\u00e4nder r\u00e4tt f\u00e4rgvarianter.<\/div><div>\u00a0<\/div><div><strong>5. Flytv\u00e4star<\/strong><br \/>B\u00e4r alla r\u00e4tt flytv\u00e4st och \u00e4r f\u00e4rgerna de r\u00e4tta?<br \/>\u2610 Verifiera att alla personer som visas b\u00e4r godk\u00e4nda Kayakomat-flytv\u00e4star i r\u00e4tt f\u00e4rger.<\/div><div>\u00a0<\/div><div><strong>6. Varum\u00e4rkesidentitet<\/strong><br \/>Ser designen ut och k\u00e4nns som Kayakomat?<br \/>\u2610 Se \u00f6ver den \u00f6vergripande visuella identiteten f\u00f6r att s\u00e4kerst\u00e4lla att den speglar varum\u00e4rket Kayakomat.<\/div><div>\u00a0<\/div><div><strong>7. Tonl\u00e4ge<\/strong><br \/>\u00c4r texten v\u00e4nlig, autentisk, inspirerande och l\u00e4tt att f\u00f6rst\u00e5?<br \/>\u2610 Kontrollera att budskapet ligger i linje med Kayakomats tonl\u00e4ge.<\/div><div>\u00a0<\/div><div><strong>8. Lokal relevans<\/strong><br \/>Passar inneh\u00e5llet din plats, din m\u00e5lgrupp och din kampanj?<br \/>\u2610 Se till att inneh\u00e5llet \u00e4r anpassat f\u00f6r r\u00e4tt marknad och m\u00e5lgrupp.<\/div><div>\u00a0<\/div><div><strong>9. Noggrannhet<\/strong><br \/>\u00c4r alla priser, datum, platser, l\u00e4nkar och uppmaningar korrekta?<br \/>\u2610 Verifiera att all faktisk information \u00e4r korrekt och uppdaterad.<\/div><div>\u00a0<\/div><div><strong>10. Bildkvalitet<\/strong><br \/>Finns det n\u00e5gra f\u00f6rvr\u00e4ngda personer, objekt, logotyper eller texter?<br \/>\u2610 Inspektera den slutliga bilden f\u00f6r visuella fel, f\u00f6rvr\u00e4ngningar eller AI-genererade artefakter innan publicering.<\/div><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc9078 elementor-widget elementor-widget-heading\" data-id=\"6bc9078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Two last tips<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1117b7 elementor-widget elementor-widget-text-editor\" data-id=\"b1117b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>1. Don&#8217;t expect the perfect result on the first try. Ask AI to improve the result.<\/b><\/p>\n<p>Till exempel:<\/p>\n<ul>\n<li>\u201cAnv\u00e4nd mindre text.\u201d<\/li>\n<li>\u201c\u00c4ndra bakgrunden.\u201d<\/li>\n<li>\u201cG\u00f6r den mer familjev\u00e4nlig.\u201d<\/li>\n<li>\u201cGenerera tre olika versioner.\u201d<\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<p><b>2. The best results usually come after a few small improvements.<\/b><\/p>\n<p><\/p>\n<p>Make use of our current ready made templates in Canva.&nbsp;<\/p><p>We have made these for you to make it easy, so you don&#8217; need to start from scratch or ask AI to start from scratch. With just a few easy clicks you can customize these to your relevant location, event etc.&nbsp; If you still want to use AI; have them uploaded there as a starting point so that AI can better follow our guideliens<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-512168b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"512168b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/mykayakomat.com\/sv\/branded-templates\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mallar f\u00f6r marknadsf\u00f6ring<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>AI-verktyg som ChatGPT, Gemini och Claude kan hj\u00e4lpa dig att skapa inl\u00e4gg i sociala medier, marknadsf\u00f6ringstexter, bilder, presentationer med mera. Resultatets kvalitet beror p\u00e5 kvaliteten p\u00e5 dina instruktioner. T\u00e4nk p\u00e5 AI som en designer som aldrig har arbetat med Kayakomat f\u00f6rut. Anv\u00e4nd den h\u00e4r guiden som en snabbreferens n\u00e4r du skapar inneh\u00e5ll f\u00f6r din Kayakomat-station.<\/p>","protected":false},"author":3741,"featured_media":15557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[97],"class_list":["post-21812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-resources"],"_links":{"self":[{"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/posts\/21812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/users\/3741"}],"replies":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/comments?post=21812"}],"version-history":[{"count":11,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/posts\/21812\/revisions"}],"predecessor-version":[{"id":21860,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/posts\/21812\/revisions\/21860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/media\/15557"}],"wp:attachment":[{"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/media?parent=21812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/categories?post=21812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/tags?post=21812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}