{"id":3987,"date":"2022-05-03T17:23:20","date_gmt":"2022-05-03T17:23:20","guid":{"rendered":"https:\/\/mykayakomat.com\/?page_id=3987"},"modified":"2025-12-12T16:14:38","modified_gmt":"2025-12-12T16:14:38","slug":"partnerships-3","status":"publish","type":"post","link":"https:\/\/mykayakomat.com\/sv\/partnerships-3\/","title":{"rendered":"Partnerskap"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3987\" class=\"elementor elementor-3987\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e8a0f9f e-flex e-con-boxed e-con e-parent\" data-id=\"1e8a0f9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad811e2 elementor-widget elementor-widget-heading\" data-id=\"ad811e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vad \u00e4r partnerskap?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5aab8 elementor-widget elementor-widget-text-editor\" data-id=\"2a5aab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1269\" data-end=\"1295\"><strong>Observera att denna sida \u00e4r under underh\u00e5ll och kommer att uppdateras f\u00f6r 2026<\/strong><\/p><p data-start=\"1269\" data-end=\"1295\">Partnerskap med externa akt\u00f6rer som hotell, influencers, organisationer etc. \u00e4r ett effektivt s\u00e4tt att marknadsf\u00f6ra din station. Det hj\u00e4lper dig att marknadsf\u00f6ra din KAYAKOMAT-station till en bredare publik. Det g\u00f6r det enklare f\u00f6r kunderna att uppt\u00e4cka och boka paddling.\u00a0<\/p><p data-start=\"1455\" data-end=\"1477\">Dessa partners kan vara:<\/p><ul data-start=\"1478\" data-end=\"1661\"><li data-start=\"1478\" data-end=\"1586\"><p data-start=\"1480\" data-end=\"1586\"><strong data-start=\"1480\" data-end=\"1498\">Lokala partner<\/strong>, till exempel hotell, campingplatser, caf\u00e9er, turistbyr\u00e5er, f\u00f6reningar eller utomhusf\u00f6retag.\u00a0<\/p><\/li><li data-start=\"1587\" data-end=\"1661\"><p data-start=\"1589\" data-end=\"1661\"><strong data-start=\"1589\" data-end=\"1609\">Centrala partner<\/strong>, hanteras av Kayakomat HQ, ibland rikst\u00e4ckande. T.ex. organisation f\u00f6r studentrabatter.\u00a0<\/p><\/li><\/ul><p data-start=\"1663\" data-end=\"1796\">Starka partnerskap bygger p\u00e5 ett \u00f6msesidigt v\u00e4rde och \u00e4r ofta en av de mest kostnadseffektiva marknadsf\u00f6ringskanalerna som operat\u00f6rerna har tillg\u00e5ng till.<\/p><h3 data-start=\"1803\" data-end=\"1852\"><strong>Hur kan partnerskap bidra till att utveckla ditt f\u00f6retag?<\/strong><\/h3><p data-start=\"1853\" data-end=\"1879\">Partnerskap kan hj\u00e4lpa dig:<\/p><ul data-start=\"1880\" data-end=\"2113\"><li data-start=\"1880\" data-end=\"1920\"><p data-start=\"1882\" data-end=\"1920\">N\u00e5 kunderna d\u00e4r de redan \u00e4r<\/p><\/li><li data-start=\"1921\" data-end=\"1961\"><p data-start=\"1923\" data-end=\"1961\">\u00d6ka f\u00f6rtroendet genom rekommendationer<\/p><\/li><li data-start=\"1962\" data-end=\"2015\"><p data-start=\"1964\" data-end=\"2015\">F\u00e5 synlighet utan att beh\u00f6va f\u00f6rlita sig p\u00e5 betald reklam<\/p><\/li><li data-start=\"2016\" data-end=\"2064\"><p data-start=\"2018\" data-end=\"2064\">Skapa attraktiva erbjudanden, paket och evenemang<\/p><\/li><li data-start=\"2065\" data-end=\"2113\"><p data-start=\"2067\" data-end=\"2113\">\u00d6ka antalet bokningar genom rabatter och v\u00e4rvningar<\/p><\/li><\/ul><p data-start=\"2115\" data-end=\"2187\">P\u00e5 m\u00e5nga platser \u00e4r partnerskap en viktig drivkraft f\u00f6r f\u00f6rstag\u00e5ngsbokningar. Som lokal operat\u00f6r har du stora insikter och m\u00f6jligheter i din kommun.<\/p><h3 data-start=\"2194\" data-end=\"2216\"><strong>S\u00e5 kommer du ig\u00e5ng<\/strong><\/h3><p data-start=\"2217\" data-end=\"2334\">Du beh\u00f6ver inte m\u00e5nga samarbeten f\u00f6r att se resultat. Ett f\u00e5tal relevanta och v\u00e4l underh\u00e5llna samarbeten \u00e4r ofta tillr\u00e4ckligt.<\/p><p data-start=\"2336\" data-end=\"2345\">B\u00f6rja med:<\/p><ol data-start=\"2346\" data-end=\"2563\"><li data-start=\"2346\" data-end=\"2396\"><p data-start=\"2349\" data-end=\"2396\">Identifiera relevanta partners i n\u00e4rheten av din station<\/p><\/li><li data-start=\"2397\" data-end=\"2443\"><p data-start=\"2400\" data-end=\"2443\">F\u00f6rst\u00e5 vilket v\u00e4rde du kan erbjuda dem<\/p><\/li><li data-start=\"2444\" data-end=\"2516\"><p data-start=\"2447\" data-end=\"2516\">V\u00e4lja ett enkelt samarbetsformat (rabatter, v\u00e4rvningar, evenemang)<\/p><\/li><li data-start=\"2517\" data-end=\"2563\"><p data-start=\"2520\" data-end=\"2563\">Aktivering av partnerskapet och uppf\u00f6ljning<\/p><\/li><\/ol><p data-start=\"2565\" data-end=\"2605\">Du kan b\u00f6rja i liten skala och bygga p\u00e5 med tiden.<\/p><h3 data-start=\"2612\" data-end=\"2650\"><strong>Vad Kayakomat HQ g\u00f6r f\u00f6r att hj\u00e4lpa dig<\/strong><\/h3><p data-start=\"369\" data-end=\"508\">Kayakomat HQ st\u00f6der operat\u00f6rerna fr\u00e4mst genom att hj\u00e4lpa dig att utveckla och aktivera lokala partnerskap som passar din station och destination.<\/p><p data-start=\"510\" data-end=\"592\">V\u00e5rt marknadsf\u00f6ringsteam \u00e4r tillg\u00e4ngligt f\u00f6r <strong data-start=\"546\" data-end=\"577\">Individuella st\u00f6dsessioner<\/strong>, d\u00e4r vi kan:<\/p><ul data-start=\"593\" data-end=\"774\"><li data-start=\"593\" data-end=\"630\"><p data-start=\"595\" data-end=\"630\">Brainstorma id\u00e9er om lokala partnerskap,<\/p><\/li><li data-start=\"631\" data-end=\"673\"><p data-start=\"633\" data-end=\"673\">identifiera relevanta partner i ditt omr\u00e5de,<\/p><\/li><li data-start=\"674\" data-end=\"719\"><p data-start=\"676\" data-end=\"719\">f\u00f6resl\u00e5 konkreta samarbetsformer, och<\/p><\/li><li data-start=\"720\" data-end=\"774\"><p data-start=\"722\" data-end=\"774\">ge v\u00e4gledning om hur man n\u00e4rmar sig potentiella partner.<\/p><\/li><\/ul><p data-start=\"776\" data-end=\"927\">Vi har ocks\u00e5 mallar f\u00f6r hur du n\u00e5r ut, se nedan.\u00a0<\/p><p data-start=\"776\" data-end=\"927\">Vi st\u00f6djer dig ocks\u00e5 genom centralt hanterade partnerskap som st\u00e4rker KAYAKOMAT-varum\u00e4rket som helhet.<\/p><p data-start=\"1048\" data-end=\"1157\">Centrala partnerskap och nationella initiativ fungerar b\u00e4st n\u00e4r de kombineras med <strong data-start=\"1123\" data-end=\"1156\">lokal aktivering av operat\u00f6rer<\/strong>.<\/p><p data-start=\"1159\" data-end=\"1294\">Om du har id\u00e9er om nya lokala, regionala eller nationella partnerskap \u00e4r du v\u00e4lkommen att h\u00f6ra av dig till Kayakomat-teamet.<\/p><p data-start=\"1296\" data-end=\"1375\">Du kan l\u00e4sa mer om v\u00e5ra centralt organiserade partnerskap p\u00e5 l\u00e4nken nedan.<\/p><hr data-start=\"3054\" data-end=\"3057\" \/><h3 data-start=\"3059\" data-end=\"3072\"><strong>Resurser (kommer inom kort)<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7016d12 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7016d12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Centralt organiserade partnerskap<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d3a89 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"48d3a89\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mallar f\u00f6r pitch av partner<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b40e3d1 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"b40e3d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S\u00e5 h\u00e4r skapar du rabattkoder<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d1685a elementor-align-left elementor-widget elementor-widget-button\" data-id=\"8d1685a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Riktlinjer f\u00f6r samarbete med influencers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8ea45a e-flex e-con-boxed e-con e-parent\" data-id=\"f8ea45a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Samarbeten och rabattkoder.<\/p>","protected":false},"author":3177,"featured_media":15659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[99],"class_list":["post-3987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-partnerships"],"_links":{"self":[{"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/posts\/3987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/users\/3177"}],"replies":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/comments?post=3987"}],"version-history":[{"count":25,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/posts\/3987\/revisions"}],"predecessor-version":[{"id":19995,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/posts\/3987\/revisions\/19995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/media\/15659"}],"wp:attachment":[{"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/media?parent=3987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/categories?post=3987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mykayakomat.com\/sv\/wp-json\/wp\/v2\/tags?post=3987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}