Kayakomat brand guidelines
Our Brand Guidelines are the foundation of all KAYAKOMAT communications. They outline the tone, visuals, and messaging that define our brand. These guidelines have been updated for 2025, ensuring we stay current and aligned with our vision.
You can download our brand guidelines below. In this document you will see what font, colors, icons etc to use. Most of all, you will also see some examples on how to use them and how not to use them.
Why they matter: Following the guidelines helps us maintain a consistent and professional image across all platforms and locations. Consistency is crucial for building trust and recognition with our audience, and adhering to these guidelines ensures that every effort contributes to the overall success of our brand.
Key point: It takes time to implement a new brand look, and we do not aim to change everything from scratch. All existing materials remain valid and can still be used, eg your station banners, previous Instagram posts, any printed flyers you might still have left etc. Welcome to get in touch if you need help to upgrade something you’ve done with the old brand look.
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