Facebook-Leitlinien
WHY REQUIRE GUIDELINES?
KAYAKOMAT is not just a brand, it’s an identity that represents our passion for paddling and adventure. By respecting our branding on Facebook, you help strengthen our collective voice and spread our message to a wider audience.
Following our guidelines helps preserve KAYAKOMAT’S professional image and strengthen our brand. It creates a consistent experience for our customers and also builds trust and credibility for our organisation.
Our branding on Facebook represents our commitment to quality, safety and adventure. By respecting our branding, you help strengthen our brand and our community.
general things to consider when representing kayakomat on fb
Be open and engaging: KAYAKOMAT welcomes a dialogue with its customers and the public. We encourage interaction and feedback, so don’t hesitate to ask questions or share your thoughts!
Focus on the adventure: Kayaking is an exciting and fun sport, and we want our content to reflect this. Let’s share photos and stories from epic trips and moments of nature experience!
Show safety and responsibility: We take safety seriously. We always encourage our customers to follow instructions and wear appropriate safety equipment. Let’s show our customers that we are a responsible organisation that puts safety first.
Be relevant and informative: We want our content to be relevant and useful to our customers. Let’s share information about paddling techniques, destinations and other things that can help our customers get the most out of their paddling experience.
Show diversity: Kayaking is a sport that can be enjoyed by everyone. We welcome and encourage diversity among our customers and staff. Let’s show this by including different types of people and experiences in our content.
Be open to improvement: We always strive to improve our service and experience. We welcome feedback and comments from our customers and the public, and use this information to make us even better.
coherent communication
To ensure that the KAYAKOMAT brand is clear and easily recognisable by the public, it is important that all communication materials communicate a coherent and consistent image. This includes logo, font and colour choices, all of which are well defined in our brand guidelines.
Examples of how clear branding can help people quickly identify and distinguish different brands are brands like 7Eleven and Subway. These brands have a clear logo and colour scheme, making it easy for customers to know which brand they are interacting with and creating confidence and trust.
Similarly, we want KAYAKOMAT to be easily recognisable and associated with high quality and good service. A consistent visual language and message is an easy way to achieve this.
To achieve this, it is important that everyone follows the brand guidelines and uses the correct fonts, logos and icons available. Using the right fonts and logos on images posted on social media helps to ensure a consistent image and makes it easy for the public to identify and recognise the brand.
As the examples show, it is clear that consistent branding according to brand guidelines makes it easy for the public to recognise the brand and associate it with high quality and good service.
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logo
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Reply to reviews and messages
Your customers can contact you via Messenger or through comments on your posts. It’s important to respond to these as soon as you can. Facebook likes that, so it spreads your post even better and customers are happy.
Getting reviews on your page is very good. If you have friends who rent, you can ask them to write one.
Has someone written something bad? It is important to treat them respectfully, optimistically and give a professional answer. The best thing to do is to make the customer happy again.
See how to deal with difficult clients for tips.
Questions that come to the main page KAYAKOMAT Sweden are handled by us at HQ. Here too, we try to get as many reviews and comments as possible.
it's not all about the kayakomat
It is not necessary that all posts on your KAYAKOMAT Facebook page are about the brand. It is also a good idea to talk about favourite spots that can be reached by kayaking or to post beautiful pictures. If you are promoting a visitor attraction near a paddling destination, you can also ask them to publish a post about KAYAKOMAT on their page.
If you run your own business that is related to canoeing or might be of interest to KAYAKOMAT’s customers, it’s okay to highlight it as long as there is a connection to KAYAKOMAT. For example: “Have a coffee at café xxx after you have finished your paddling trip.” We welcome all ideas and suggestions that can help create a positive and engaging experience for our customers.
Have you not been able to access your Facebook page?
Contact us and write to us with the email address you use when you log in to Facebook yourself, and we will organise this!
Do you not have your own Facebook account? Then you need to create such an account. You don’t need to use it for anything more than administering your KAYAKOMAT page.
Do you want to add your own adverts?
As the administrator of your KAYAKOMAT Facebook page, you can create posts and events that you want more people to see. To increase visibility, you can create adverts or use the ‘promote posts’ feature.
If you want to learn more about using Facebook, Instagram and Whatsapp, you can find useful information through Meta’s online courses at the following link: https://web.facebook.com/business/learn/courses
Please contact [email protected] if you have questions specifically related to advertising on KAYAKOMAT, otherwise we refer to Facebook’s support for technical support.
KAYAKOMAT also creates local adverts from the main page to attract more visitors to your KAYAKOMAT.
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