Being visible on Google is very important
Both for those who already want to make a booking / looking for more information, and for those who have never heard of KAYAKOMAT and are looking for paddling / activities in the local area. It takes a lot of knowledge and work to be as visible as possible on Google.
It’s also a process that takes time, as it takes a while for Google to learn what content is relevant to the searcher. KAYAKOMAT HK is always actively working for this, both organically and paid.
You as an operator can also influence the outcome!
What we at KAYAKOMAT HK do
- Long-term technical work on keyword optimisation on the website.
- Buys advertising on Google (Google Ads).
- Works for so-called “back links”, i.e. that other websites link to kayakomat.com.
- Continuous analysis of our Google presence and improvement efforts.
- Posting and verifying each KAYAKOMAT station on Google Maps, so that potential visitors can easily find us and get relevant information;
What you as an operator SHOULD do
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- Make sure you have submitted a text to your local section of the website (www.kayakomat.com).
- Contact other websites and ask them to link to www.kayakomat.com
- Make sure you are the administrator of your KAYAKOMAT Google profile on Google Maps (let us know if you have not been given access! The invitation may have been sent to your private email address). Keep your details up to date (e.g. if it should say that it is closed in winter) and respond quickly to the reviews you receive. Uploading pictures and writing information there is very helpful. NB: don’t make too many changes to your profile on the same day, as this can cause Google to shut it down;
- Here is a shortlink to how you access your Google Business Account (Your profile on google maps)
- Ask friends and family to write reviews.
- Google as if you were a tourist in your town, a family looking for something fun to do, etc. What websites come up? Often there are aggregator sites like visitstockholm.com etc, these are perfect to contact and ask to be included! Do competitors’ sites come up? If you have recently started your station or have a lot of competing business, Google may judge that other pages are more relevant to show first. Be patient and do the tasks above!
- Should I pay for advertising on Google myself? No, you do not have to. There is a risk that our adverts will compete with each other and become unnecessarily expensive. If you want to spend extra money on marketing here, it is better that you let us know.
Read the text below for more information about Google My Business (the profiles that appear on Google Maps). You can also see a picture of what the profile on Google Maps might look like.
Need help? Google has lots of guides, here you can read about how to upload photos and change opening hours. Feel free to get in touch if you can’t find an answer to your question. Note, don’t make more than one change a day, we’ve noticed that this can cause Google to automatically become suspicious and shut down your account.
Get access to Google Business Profile
The invitation looks like the picture below. Please accept it to gain access and let us know if you need help.
LEARN MORE ABOUT GOOGLE MY BUSINESS AND GOOGLE MAPS
Google My Business is a free tool from Google that allows businesses to be visible in the search engine’s search results. It is the information from this profile that is visible, for example, in the local search box that appears on the right in local search results and shows the locations on Google Maps.
It contains your email address, phone number, location, opening hours and more. KAYAKOMAT HQ creates such an account for each KAYAKOMAT and you will receive an invitation to become an administrator for this. We will upload the correct location, location, contact information and pictures, but it is good to make sure that the information is correct and update if necessary.
Being active and uploading photos, getting and responding to reviews, adding events and creating offers will make your profile show up in search results according to Google. You can also see an overview of how many people have found you!
Read/watch this short guide from Google to learn more.
PAID PRESENCE ON GOOGLE
Often, when you search for something (e.g. a restaurant) on Google, you will see a couple of paid search results at the top, with the word “advert” above the regular search results.
This is in addition to organic search engine optimisation and is something KAYAKOMAT HQ spends a large part of your marketing fee on.
It’s not just about what’s on the website, but also, for example, how user-friendly it is and how material is uploaded.
That’s why the marketing department and the IT department work closely together. It’s also work that takes time for Google to see, and a page’s ranking is never static;
It is also about showing the right ads to the right advert. For example, you can target adverts to people who have previously visited the website but not made a purchase. Our website tracks this, and we get good insights through Google’s various admin tools (Google Ads, Google Analytics etc.);
MORE ABOUT ORGANIC PRESENCE ON GOOGLE
In short, Google wants to show the most relevant websites to its users. Search engine optimisation (SEO) is an important part of digital marketing and involves using a variety of techniques to improve your website so that it ranks higher on Google. It is a large and in many ways technical endeavour.
It’s not just about what’s on the website, but also, for example, how user-friendly it is and how material is uploaded.
That’s why the marketing department and the IT department work closely together. It’s also work that takes time for Google to see, and a page’s ranking is never static;
On your local section of kayakomat.com, write text that includes many of the keywords that customers use. For example, it is important that the town name and “rent a kayak/SUP” are properly included.
