What is online visibility?
Being visible online is essential to attracting customers – whether they’re ready to book or just browsing for fun activities nearby. Your Kayakomat station page on our website, along with listings on Google and TripAdvisor, are three powerful (and free!) ways to boost your visibility. By making sure your station is listed on these platforms, you help both tourists and locals easily find and book with you. Tourists often rely on Google and TripAdvisor when planning their trips, while locals frequently search online for new activities to try. Make sure your station stands out where it matters most!
How can it help grow your business?
- More bookings. People searching for kayaking or outdoors activities will find you more easily
- Builds trust. A well-maintained Google and Tripadvisor profile makes your station look professional.
- Free marketing. Customers searching for activities in your area can find you without paid ads.
How to get started?
1. Update your profile page on our website
On our website www.kayakomat.com there is a local subpage for each station, this is where the booking is made, so make sure to update yours. Posting a description of your station is important for two key reasons :
- First, some customers may not be familiar with the area – providing detailed information helps them feel more confident in choosing your station.
- Second, the more relevant content you include, especially about things people commonly search for on Google, the better your chances are of attracting new customers through search engines
Click on the button below for a step-by step guide on how to add text to your Kayakomat station page.
2. Verify & maintain your Google profile
Google My Business is a free tool that makes your KAYAKOMAT station visible on Google Search and Google Maps. Verifying and getting access to your business profile is one of the most important things you can do to be visible online.❗
Step 1 : Access your Google business profile
- Kayakomat HQ will add your location to Google Maps, but we need your help. Before your Kayakomat arrives, you’ll receive an email invitation from Google to verify your account, and a separate email asking you to become administrator. Please follow the instructions.
- Didn’t get the email? Please contact us!
Step 2 : Keep your profile updated
- Ensure your station’s details (opening hours, location, contact info) are correct and up to date.
- Upload photos and respond to reviews to improve visibility. Customers are encouraged by automatic emails from Kayakomat HQ to leave reviews on Google.
- Don’t make too many changes at once – Google may flag your profile as suspicious.
- Please see picture below on how/where to access your profile.
Step 3 : Increase your visibility
- Ask friends, family, and happy customers to leave positive reviews
- Contact local websites (e.g., tourism offices) and ask them to link to www.kayakomat.com
- Search Google like a customer would (e.g., “kayak rental in [your city]”) and see where Kayakomat appears. If competitors rank higher, be patient and keep updating your profile.
3. Create a Tripadvisor profile
TripAdvisor is another powerful tool for attracting new customers. Many people search TripAdvisor first when planning activities, so having a strong presence here can drive more bookings.
Step 1: Check if your station is already listed
Go to Tripadvisor.com and search for your Kayakomat station
- If your station appears, claim it by clicking “Own this business?” and follow the steps to verify ownership.
- If your station is NOT listed, continue to Step 2.
Step 2 : Create a Tripadvisor listing
- Create an account or log in : sign in to your account. If you don’t have one yet, you can easily create a new account.
- Access the “owners” section : Once logged in, scroll to the bottom of the homepage and click on “Owners”.
- Add your business : Search for your Kayakomat station’s name and click “add a missing place” to create a new listing.
- Fill in your station’s information
Once submitted, TripAdvisor will review and approve your listing within a few days.
Step 3 : Optimize your profile
- Add more photos of your station and the kayaking experience.
- Encourage customers to leave reviews—TripAdvisor ranks businesses higher with more positive reviews.
- Respond to reviews quickly and professionally to engage with potential customers.
- Keep your details updated, especially if hours change seasonally.
💡 TIP! Find out which local websites (e.g., VisitStockholm, city tourism sites) feature outdoor activities and ask to be included!
What Kayakomat HQ does to help you
- We optimize our website with relevant keywords to improve rankings.
- We run Google Ads to attract more visitors.
- We work on backlinks (getting other sites to link to Kayakomat).
- We list and verifies all Kayakomat stations on Google Maps.
- We continuously analyze and improve our online presence.
Resources
Find here easy tutorials on how to be listed on Tripadvisor: LINK COMING
