How Kayakomat marketing works
At Kayakomat, marketing is not only advertising — it includes brand, technology, visibility, and customer experience. Together these create demand and convert it into bookings.
At Kayakomat, the marketing team works year-round to increase visibility, drive bookings, and support the success of your station. The marketing fee allows us to run campaigns, build partnerships, improve the platform, and create tools that benefit all operators efficiently.
Who we are
At KAYAKOMAT, you’re not on your own when it comes to marketing—our experienced team is here to help. With expertise across all areas of marketing, from digital campaigns to traditional media, we work strategically to build awareness, drive bookings, and grow the KAYAKOMAT brand worldwide.
What we do
- Platform & visibility improvements We continuously improve the Kayakomat website, booking flow, search visibility (SEO), and station presentation to make it easier for customers to find your location and complete a booking, increasing conversion across all stations.
- Online advertising (Google & META). We run paid advertising campaigns targeting the areas around your stations to increase awareness and drive bookings. These campaigns are continuously optimized during the season to maximize performance.
- PR & influencer marketing. We collaborate with influencers, journalists, and media platforms to create visibility, build trust, and attract new customers, especially in new regions where awareness is still growing.
- Strategic partnerships. We develop partnerships with tourism organizations, brands, and local or national networks that help bring more paddlers to Kayakomat locations.
- Social media & content. We create engaging content across our channels to inspire customers, showcase paddling experiences, and keep Kayakomat top-of-mind when people plan activities.
- Brand & marketing materials. We develop professional branding, visuals, and ready-to-use templates that you can access in MyKayakomat for your own marketing activities. This makes it easier for you to get started, and helps keeping the brand coherent.
- Operator support & coaching. While Mykayakomat is your main handbook and tool box, we also support you by 1:1 training meetings, support throughout the season and regular newsletters. We are also hosting Digital Meet so that you can share your experience and learn from each other.
Your role: local marketing matters
HQ marketing creates awareness at national and regional level. But customers still choose a specific station; and local visibility plays a major role in that decision. Operators who actively promote their station locally typically achieve significantly better results.
Local marketing can include:
- Partnerships with campsites, hotels, and tourism offices
- Local social media activity
- Flyers and posters in the area
- Local collaborations and events
- Community engagement
- Small local advertising campaigns
Think of it as a partnership: We provide tools, materials, and guidance to support you, as local involvement strongly influences how much of the demand your station captures.
Customers may discover Kayakomat through national marketing or your local presence, but the best results come when both work together.
We build awareness, trust, and bookings across the network, while your local activity helps customers choose your station. Together, we grow stronger; and we’re here to support you along the way.
March
What we do
- Preparation of campaigns
- Our team plans the seasonal advertising strategy, defines target audiences, budgets, and campaign structures to ensure a strong start of the season.
- Preparation of partnerships
- We initiate discussions and negotiations with tourism organizations, brands, and potential partners to secure collaborations for the upcoming months.
- Marketing strategy before launch
- We analyze data from previous seasons, identify growth opportunities, and align marketing priorities with business goals to maximize bookings potential.
April
What we do
- Partnership agreements
- We finalize agreements with partners and prepare joint activations that will go live during the season.
- Campaign setup
- Our team prepares Google and META campaigns, including creatives, targeting, tracking, and technical setup to ensure smooth launches in May.
- Offering marketing packs
- We provide ready-to-use marketing materials; including brochures and posters; that you can order free of charge to promote your station locally.
May
What we do
- Launch of Google campaigns
- Search and performance campaigns go live to capture demand from customers actively looking for activities and outdoor experiences.
- Launch of META campaigns
- Social media campaigns are launched to build awareness, inspire customers, and drive traffic to bookings.
- Partnership activations
- Collaborations with partners start generating visibility through their channels and networks.
June
What we do
- Influencer collaborations
- We work with influencers and content creators to showcase real paddling experiences and reach new audiences.
- Campaigns optimizations
- We monitor performance daily and adjust campaigns, budgets, and targeting to improve results.
July
What we do
- Continued advertising
- Advertising campaigns remain active across channels to maintain strong visibility during the busiest period.
- Influencer content
- New content from collaborations continues to generate awareness and engagement across platforms.
- Campaign optimization based on performance data
- We refine campaigns using real-time data insights to improve efficiency and booking performance.
August
What we do
Targeted campaign toward local audiences
- We adjust messaging to focus more on nearby customers, residents, and late-season paddlers.
- Promotion of second-hand kayaks
- We support visibility for end-of-season kayak sales through marketing channels and campaigns.
Please note: Because markets differ in maturity and customer behaviour, our marketing activities and channel focus are adapted per country and region rather than identical everywhere. We also adapt to seasonality. The above is a simplifies summary.
Stay updated!
We send a monthly newsletter to keep you updated on our latest efforts and initiatives. Be sure to check it out so you’re not missing out! You are automatically added to our newsletter but if you don’t receive it please get in touch.
Get in touch
We’re here to help you with your local marketing efforts and we’re always open to feedback. Contact us on [email protected] or go to our contact form.