What is Print marketing?
Print marketing involves directly reaching out to local businesses, hotels, and tourist offices, distributing brochures and posters to promote your kayak rentals.
How can it help grow you business?
By placing marketing materials like posters & flyers in locations where tourists and locals frequently visit, you can directly target potential customers when they are actively looking for things to do. This approach is valuable for reaching both tourists who are unfamiliar with the area and rely on recommendations, as well as locals who are new to KAYAKOMAT but interested in outdoor activities. These materials act as a personal invitation, guiding them to your kayak rental station and encouraging them to explore the experience.
How to get started:
- Order your Marketing Pack yearly from our shop, or use the pack that was included in your station delivery. This is a set of 200 multi-language brochures and 20 posters, branded and informative.
- Make a list of tourist offices, campgrounds, hotels and other local businesses like cafés. Commit an afternoon a few times before/during the season and hand out flyers and set them up at receptions, public notice boards etc.
- Always carry some flyers or posters in your car/back pack so that you can distribute it whenever you have a good opportunity.
- Reach out via email, phone, or in-person visits to introduce KAYAKOMAT and ask if they can display your materials.
- You may also order and spread more local print material in addition to what you get from us. Use our templates below and customize them to your area.
💡 TIP! Paddling is a great activity for school excursions and company team-building. Reach out to schools and businesses in your area to promote KAYAKOMAT. We have prepared dedicated information kits for this that you can download and send via email or post. You’ll find these under Marketing Material.
Resources
- A free marketing pack is available via our operator shop, see link below (pay only for freight)
- If this is your first season as an operator, a batch of flyers and posters will be included when you receive the station
- You’ll find ready-to-use, branded marketing materials on the Canva design platform, where you can easily customize and print them yourself.
