What are partnerships?
Please note, this page is under maintenance and will be updated for 2026
Partnering with external actors like hotels, influencers, organisations etc is an efficient way to market your station. It helps you to promote your KAYAKOMAT station to a wider crowd. It makes it easier for customers to discover and book paddling.
These partners can be:
Local partners, such as hotels, campsites, cafés, tourist offices, associations, or outdoor businesses.
Central partners, managed by Kayakomat HQ, ofter nation wide. Eg organisation for student discounts.
Strong partnerships are based on mutual value and are often one of the most cost-effective marketing channels available to operators.
How can partnerships help grow your business?
Partnerships can help you:
Reach customers where they already are
Increase trust through recommendations
Gain visibility without relying on paid advertising
Create attractive offers, packages, and events
Drive bookings through discounts and referrals
In many locations, partnerships are a key driver of first-time bookings. As a local operator, you have great insights and possibilities in your community.
How to get started
You do not need many partnerships to see results. A few relevant and well-maintained collaborations are often enough.
Start by:
Identifying relevant partners near your station
Understanding what value you can offer them
Choosing a simple collaboration format (discounts, referrals, events)
Activating the partnership and following up
You can start small and build over time.
What Kayakomat HQ does to help you
Kayakomat HQ supports operators primarily by helping you develop and activate local partnerships that fit your station and destination.
Our marketing team is available for one-to-one support sessions, where we can:
brainstorm local partnership ideas,
identify relevant partners in your area,
suggest concrete collaboration formats, and
give guidance on how to approach potential partners.
We also have templates on how to reach out, see below.
We also support your through centrally managed partnerships that strengthen the KAYAKOMAT brand overall.
Central partnerships and national initiatives work best when combined with local activation by operators.
If you have ideas for new local, regional, or national partnerships, we welcome your input—please get in touch with the Kayakomat team.
You can read more about our centrally organized partnerships at the link below.
